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# Voice-Controlled Hotel Suites
This High-Tech Hotel Integrates Siri for Hands-Free Room Control

By Laura McQuarrie | Published 2016-09-02 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/high-tech-hotel
References: [digitaltrends](http://www.digitaltrends.com/cool-tech/aloft-hotel-voice-activated-siri/) & [alofthotelshub](http://www.alofthotelshub.com/)

Now that intelligent personal assistants are becoming fixtures within the home, Starwood's [Aloft Hotel Group](https://www.trendhunter.com/trends/marriott-bonvoy-1) is introducing 'Project: Jetson' to create high-tech hotel rooms with voice control capabilities.

With Project: Jetson, guests at Boston's Aloft hotel begin by speaking a few sentences to an [iPad](https://www.trendhunter.com/trends/leo) so that the device can pick up on the unique patterns of their voice. From there, guests are able to take advantage of [voice-activated room features](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system), such as saying "Relax" to create a cozy lighting atmosphere or "Review" to turn on the TV. Siri is also able to answer questions, change the music playing in-suite or adjust the room's temperature.

With services like 'Text It Get It,' robotic butlers that replace maid service and this newest innovation, the Aloft Hotel Group continues to put establish itself as a leader in integrating cutting-edge technology into the hospitality experience.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 15% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Voice-controlled Hotel Rooms:** Develop voice-activated room features in hotels to allow guests hands-free control during their stay
- **Intelligent Personal Assistant Integration:** Integrate intelligent personal assistants like Siri into marketable industries to offer increased convenience to customers
- **Smart Hotel Technology:** Use technology like AI and voice activation to create a more streamlined and interactive hotel experience for guests

### Where This Applies

- **Hospitality:** Develop innovative hotel room features to improve the guest experience and attract tech-savvy travelers
- **Consumer Electronics:** Partner with the hospitality industry to integrate intelligent personal assistants like Siri into hotel rooms
- **Artificial Intelligence:** Further develop AI technology to integrate with hotels and other marketable industries for increased efficiency and convenience

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