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# Speaker Material Sweatshirts
This High Tech Hoodie From BetaBrand is for Sound Professionals

By Alyson Wyers | Published 2014-07-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/high-tech-hoodie
References: [gizmodo](http://gizmodo.com/a-hoodie-made-from-speaker-fabric-wont-muffle-your-head-1606738990) & [betabrand](http://www.betabrand.com/think-tank/crowdfunding/mens-audio-engineer-hoodie.html)

This high tech hoodie is made out of an innovative speaker fabric so your headphones won't sound muffled. Available from BetaBrand, the Audio Engineer's Hoodie allows people to wear their headphones on top of their hood. Designed by sound engineer Nic Pope, it is ideal for exercising in cold weather or for doing audio recording in overly air conditioned studios.

This high tech hoodie has side panels that are made out of the exact same [lightweight, porous material that covers speakers](https://www.trendhunter.com/trends/ruark-audio-mr1). It's extremely flexible and will also allow sound to vibrate through it so the sound does not become muffled or distorted through out. Intended for [sound professionals](https://www.trendhunter.com/trends/fender-x-teufel), this garment includes a variety of pockets and even has a cable-wiring diagram on the inside.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 16% | Activity: 56% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Smart Clothing:** The innovative speaker fabric used in this high tech hoodie showcases the potential for integrating technology into clothing for enhanced functionality.
- **Audio Wearables:** The incorporation of headphones into the hood of this hoodie demonstrates the growing trend of wearable technology focused on audio experiences.
- **Functional Fashion:** The design of this hoodie, with pockets and a cable-wiring diagram, highlights the trend of fashion items being designed with practical features for specific professions.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can explore the market for smart clothing and develop innovative garments that integrate technology for enhanced functionality.
- **Audio Technology:** Audio technology companies can seize the opportunity to create audio wearables that offer convenience and improved sound quality for consumers.
- **Fitness Equipment:** Fitness equipment manufacturers can target sound professionals and fitness enthusiasts by incorporating audio-friendly fabrics into their products for cold weather workouts.

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