# Techno-Savvy Naughtiness Cosmos Austria's High-Tech Fetish By Cowbag | Published 2008-10-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/high-tech-cosmos-autsria-racy-adverts References: [scaryideas](http://www.scaryideas.com/print/423/) & [cosmos.at](http://www.cosmos.at/) An electronic website called Cosmos Austria launched a viral microsite called Hitech-Fetish which shows [half-naked women and men](https://www.trendhunter.com/trends/o-positiv-health) in different situations surrounding by equipment sold by Cosmos. The ads remind me a bit of scenes from the film The Secretary. I really like these images; they are [beautifully photographed](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), so are not sleazy in my opinion. The ads are great in that they have something to appeal to [both sexes](https://www.trendhunter.com/trends/underpaid-women) as they portray both men and women. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **High-tech Fetishization:** Companies could explore new ways of incorporating technology into sexual experiences, such as the use of virtual reality or augmented reality. - **Gender-inclusive Advertising:** Businesses could focus on creating marketing campaigns that cater to all genders, instead of just one gender. - **Aesthetic Erotica:** Companies could create visual content that depicts sexuality in a tasteful and artistic way, resonating with a larger audience. ### Who This Affects Most - **Adult Entertainment:** Adult entertainment companies can leverage new technologies to enhance the sexual experience of their customers. - **Fashion:** Fashion brands can create provocative, yet tasteful clothing and accessories that cater to consumers' sexual desires. - **Advertising:** Advertising agencies can develop creative campaigns that portray sexuality in a way that appeals to a broader audience. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)