# Gourmand Teatime Fragrances High Tea by Brown Girl Jane Fuses Patisserie and Chai Rituals By Laura McQuarrie | Published 2025-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-tea-brown-girl-jane References: [instagram](https://www.instagram.com/p/DKE9hzGOqMu/?hl=en) & [browngirljane](https://browngirljane.com/)  [Brown Girl Jane—first](https://www.trendhunter.com/trends/chalet-by-brown-girl-jane) Black woman-owned fine fragrance brand to launch at Sephora—is expanding its eau de parfum range with High Tea, a warm floral scent that fuses French patisserie and afternoon chai rituals. This East-meets-West scent, which reminds of a luxury bakery, shares notes of French madeleines and macarons, [spiced pink chai](https://www.trendhunter.com/trends/prada-infusion-de-santal-chai), orange flower water, freesia, whipped milk, amber and sweet biscotti. Together, these elements create a scent that is both grounding and uplifting. Influenced by soul-soothing global tea traditions, High Tea by Brown Girl Jane creates a serene and aromatic journey across cultures. The [gourmand teatime fragrance](https://www.trendhunter.com/trends/Textured-gourmand-fragrances) appeals to those who delight in comforting, near-edible notes and scents that feel as cozy and sophisticated as a luxurious afternoon treat. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 57% | Activity: 64% | Freshness: 42% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cross-cultural Scent Blends:** The fusion of French patisserie scents with traditional chai elements reflects a growing interest in cross-cultural fragrance compositions. - **Gourmand Fragrance Appeal:** The allure of edible and dessert-like notes in perfumery caters to consumers seeking comforting and nostalgic aroma profiles. - **Black Woman-owned Luxury Brands:** Increasing representation of Black-owned businesses in the luxury fragrance market highlights a shift towards diverse ownership and cultural influences. ### Who This Affects Most - **Luxury Fragrance:** The industry sees a surge in demand for unique, globally-inspired scent experiences that cater to diverse consumer preferences. - **Cultural Lifestyle Products:** Products blending different cultural elements, like French and Indian rituals, highlight a trend towards inclusivity and global interconnectedness. - **Diversity-inclusive Retail:** Retailers focusing on diversity and inclusion are expanding their offerings to include brands owned by underrepresented groups, driving innovation and market differentiation. ## Related on Trend Hunter - [Creamy Cocoa-Tinged Fragrances](https://www.trendhunter.com/trends/chalet-by-brown-girl-jane.md) - [Sophisticated After-Dinner Fragrances](https://www.trendhunter.com/trends/casino-by-brown-girl-jane.md) - [Warmly Spiced Perfumes](https://www.trendhunter.com/trends/le-monde-gourmand-chai-pic.md) - [Clean Tea Fragrances](https://www.trendhunter.com/trends/roan-fragrances.md) - [Indulgent Afternoon Tea Experiences](https://www.trendhunter.com/trends/house-of-creed-tea.md) - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Comforting Tea Fragrances](https://www.trendhunter.com/trends/wild-oolong-by-skylar.md) - [Customizable Fine Tea Kits](https://www.trendhunter.com/trends/la-bonne-fille-fine-tea-company.md) - [Experiential Afternoon Teas](https://www.trendhunter.com/trends/fairmont-hotel-riyadh.md)