# Summer-Ready Vibrant Casualwear Tekla Launches a New High Summer Capsule for the Warm Season By Amy Duong | Published 2022-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-summer-1 References: [hypebeast](https://hypebeast.com/2022/6/tekla-sleepwear-bedding-terry-high-summer-philip-messman-release-details) & [teklafabrics](https://teklafabrics.com/) Danish imprint [Tekla](https://www.trendhunter.com/trends/tekla-1) launches its High Summer collection that is packed with wearables and more -- this includes a selection of [bedding, seasonal terry, and sleepwear](https://www.trendhunter.com/trends/tekla-and-auralee) to join its existing range. The items are unveiled in a beautiful editorial captured by Phillip Messmann in Puglia. The inspiration behind this aims to capture the feeling of a long summer day with nothing to do blissfully. The capsule itself is full of [vibrant colors and patterns](https://www.trendhunter.com/trends/lazy-daze-collection) including the beach towels that are made in navy, green, and bright red. There are also block stripes that adorned the terry items and the oversized robes that embody a sense of a relaxing vacation -- this is crafted from thick cotton. Image Credit: Phillip Messmann ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 79% | Activity: 41% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **High Summer Capsule Collections:** Fashion companies could innovate by launching High Summer Capsule Collections with vibrant casualwear, sleepwear and bedding. - **Vibrant Color Block Stripes:** The use of vibrant color block stripes in casualwear, sleepwear and bedding could disrupt the fashion and home furnishing industries. - **Oversized Robes:** Introducing oversized robes made from thick cotton could be a disruptive innovation opportunity for manufacturers in the fashion and home furnishing industries. ### Industries Being Reshaped - **Fashion:** The fashion industry could see innovations with the introduction of High Summer Capsule Collections, casualwear, sleepwear and robes made from thick cotton. - **Home Furnishings:** The use of vibrant color block stripes in bedding and seasonal terry could be a disruptive innovation opportunity for companies in the home furnishing industry. - **Hospitality:** Hospitality businesses could innovate by offering guests vibrant, oversized robes made from thick cotton, adding to their relaxation experience. ## Related on Trend Hunter - [Premium Cotton Bedding Collections](https://www.trendhunter.com/trends/tekla-3.md) - [Minimal Festive Winter Sleepwear](https://www.trendhunter.com/trends/shadow-stripes.md) - [Self-Care-Centric Premium Collections](https://www.trendhunter.com/trends/winter-bathing.md) - [Cozy Berry-Colored Bedding](https://www.trendhunter.com/trends/stussy-2.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md)