# Moody Countryside Fashion Ads The High S/S 2014 Campaign Stars Ilse De Boer and Kim Noorda By Meghan Young | Published 2014-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-ss-2014 References: [models](http://models.com/work/various-campaigns-high-ss-14/228747) & [high-everydaycouture](http://www.high-everydaycouture.com/ca_en/) There is a moodiness about the High S/S 2014 ad campaign that is as evocative as it is emotive. In spite of the presence of pretty flowers, lush foliage and an overall [femininely rustic setting](https://www.trendhunter.com/trends/velvet-heat), the images are dark and faded, which gives the images a melancholy air that even the romantic outfits are unable to combat. Shot on location by photographer Carl Bengtsson, the High S/S 2014 ad campaign stars models Ilse De Boer and Kim Noorda who could be considered either sisters or lovers, depending on how a person reads their interactions. Clad in [lacy frocks in monotone colors](https://www.trendhunter.com/trends/songs-of-siren), the outfits suit the countryside surroundings perfectly. Their fresh looks were perfected with naturally tousled hair and barely there makeup. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Moodiness in Advertising:** There is an opportunity to disrupt the advertising industry by incorporating a moody aesthetic into campaigns, evoking emotions and creating a unique brand image. - **Femininely Rustic Fashion:** The fashion industry can embrace a feminine and rustic aesthetic in clothing design, catering to consumers who appreciate romantic and natural looks. - **Natural Beauty in Photography:** Photography professionals can explore the use of minimal makeup and natural hair styling, capturing the beauty of models in a raw and authentic way. ### Where This Applies - **Advertising:** Opportunities for disruptive innovation exist in the advertising industry, by creating campaigns that evoke emotions and stand out from traditional advertising styles. - **Fashion:** The fashion industry has room to disrupt by focusing on feminine and rustic designs that appeal to consumers looking for romantic and natural aesthetics. - **Photography:** Innovation in photography can come from capturing the natural beauty of models in a raw and authentic way, moving away from heavily edited and stylized images. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)