# High-Speed Taxi Services Uber is Offering Free Rides in a $1 Million Mclaren P1 By Christopher Magsambol | Published 2015-10-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/high-speed-taxi References: [mashable](http://mashable.com/2015/10/27/uber-mclaren-p1/) & [mashable](http://mashable.com/2015/07/29/national-geographic-breakthrough/) Uber is teaming up with [National Geographic](https://www.trendhunter.com/trends/flight-function) to bring high-speed taxi rides to New York City. To promote its new show, 'Breakthrough,' National Geographic has brought a fleet of hybrid, electric and alternative fuel vehicles to offer free rides in the city. One of these vehicles is the powerful McLaren P1, one of the rarest cars in the world. To get a chance to get a high-speed taxi ride, Uber users are asked to type in the promo code "BREAKTHROUGH," to earn a chance to get picked up in a speedy, hybrid car. Other cars that will be rolled out during the promotional event include the Tesla [Model S](https://www.trendhunter.com/trends/sapphire), BMW i8 and a [Porsche](https://www.trendhunter.com/trends/luxury-car-rental-montreal) Cayenne. Breakthrough is a celebration of real-time scientific discovery, and this stunt uses some of the most innovative vehicles to showcase these technologies. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **High-speed Taxi Rides:** Opportunity for taxi services to integrate high-speed vehicles into their fleet, providing customers with an exhilarating and efficient transportation experience. - **Promotional Partnerships:** Opportunity for businesses to collaborate with media outlets to leverage brand exposure and offer unique experiences to consumers. - **Innovative Vehicle Technologies:** Opportunity for automobile manufacturers to develop and showcase cutting-edge hybrid and electric vehicles to demonstrate advancements in sustainable transportation. ### Who This Affects Most - **Transportation Services:** Uber and other taxi companies can capitalize on the demand for high-speed rides and enhance their offerings with unique experiences. - **Media and Entertainment:** Brands can partner with media outlets to create promotional campaigns that generate buzz and increase consumer engagement. - **Automotive:** Car manufacturers can leverage partnerships and promotions to showcase their advanced vehicle technologies and attract potential customers. ## Related on Trend Hunter - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md) - [Royal Carriage Replicas](https://www.trendhunter.com/trends/horse-drawn-carriage-rides.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [Advanced Members-Only Offers](https://www.trendhunter.com/trends/uber-one-member-days.md) - [Event Shuttle Rideshare Services](https://www.trendhunter.com/trends/uber-shuttle.md) - [St. Paddy's Ride Promotions](https://www.trendhunter.com/trends/25-uber-ride-vouchers.md) - [Autonomous Robot Taxis](https://www.trendhunter.com/trends/uber-1.md)