# Luddite Turtle Ads Comcast Commercial Shows High Speed is Not for Everyone By Vincent Salera | Published 2009-03-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/high-speed-reluctant-turtles-comcast-ad-shows-high-speed-is-not-for-everyon References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/01/542102/) Turtles have always grossed me out. They remind me of snakes with a shell, except for these wisecracking turtles in [Comcast](https://www.trendhunter.com/trends/comcast-10g)’s latest television spot. The male turtle faints at the mere thought of the increased speed Comcast will be providing to its customers. Very delightful commercial. The ad was created by advertising agency [Goodby](https://www.trendhunter.com/trends/the-pillsbury-doughboy), [Silverstein & Partners](https://www.trendhunter.com/trends/dont-miss-the-good-stuff), San Francisco with creative direction by Chris Ford and Meaghan Oikawa. The copy was written by Jean Weisman. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 23% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Slow and Steady Internet:** Opportunity for internet providers to cater to consumers who desire slower internet speeds. - **Humorous Advertisements:** Opportunity for advertising agencies to leverage humor in their approach to marketing. - **Anthropomorphic Animal Characters:** Opportunity for companies to utilize anthropomorphic animals in their branding and marketing. ### Who This Affects Most - **Internet Service Providers:** Opportunity for ISPs to offer tiered pricing plans for customers who desire slower internet speeds. - **Advertising Agencies:** Opportunity for advertising agencies to incorporate humor into their ad campaigns. - **Marketing and Branding:** Opportunity for companies to incorporate anthropomorphic animal characters into their branding and marketing efforts. ## Related on Trend Hunter - [Slowing Down-Focused Campaigns](https://www.trendhunter.com/trends/shacarri-richardson.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md)