Potato guns are out and high speed beer canons are in. The beer canon is designed to fire beer cans at bullet like speed, turning an ordinary brewsky into a projectile.
The enclosed video speaks for itself, and also proves why YouTube is so wonderful.
It goes without saying that making your own beer canon is probably a bad idea, but the end result is both entertaining and devilishly inspiring.
Implications - These rocket launch beer cans gain their fascinating quality through the sense of shock generated from onlookers. Companies can benefit from this type of advertising to appeal to the contemporary consumer. Using features such as shockvertising or explosive graphics is a great way to sell a product to the everyday consumer and gain an edge over other competitors.