# Revived Hockey Programs The Anchorage Girls High School Hockey Program is Re-Launching By Kalin Ned | Published 2024-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/high-school-hockey-program References: [accesswire](https://www.accesswire.com/953276/10-years-later-returning-to-the-ice-with-the-anchorage-girls-hockey-program) & [youtube](https://www.youtube.com/watch?v=MLbcfIRnJh4&feature=youtu.be)  Initially rescued by The [DICK'S Sporting Goods Foundation](https://www.trendhunter.com/trends/youth-sports-organizations) in 2013 with a $200,000 Sports Matter Grant, the Anchorage Girls High School Hockey program recently received another significant boost — a $100,000 grant and updated equipment. This funding ensures the program can continue providing young athletes opportunities for development, teamwork, and connection. The Anchorage Girls High School Hockey program's reliance on volunteer coaches and tight fundraising underscores the challenges many youth sports organizations face. The grant, therefore, alleviates financial pressures while reaffirming the importance of accessible sports programs for young women. Alumni Gabi Gibson and Amber Steinhilpert, both beneficiaries of the program's earlier funding, returned to help secure the future of hockey in Anchorage. The [DICK'S Foundation's](https://www.trendhunter.com/trends/stay-play) ongoing commitment to removing barriers in youth athletics, with over $100 million invested, reinforces the importance of corporate support in maintaining and growing community programs. Image Credit: Anchorage Girls High School Hockey program ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 36% | Freshness: 32% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Corporate Philanthropy in Youth Sports:** Sizable investments by corporations like DICK'S demonstrate how business-community partnerships can breathe new life into underfunded youth sports programs, inspiring a shift in how such initiatives are sustained. - **Women in Athletics Empowerment:** Revived programs like Anchorage Girls High School Hockey spotlight the growing emphasis on increasing access to sports for young women, fostering empowerment and breaking gender stereotypes. - **Volunteer-led Program Challenges:** Reliance on volunteerism in sports underlines systemic funding challenges, hinting at opportunities for innovative models to support and sustain grassroots athletic programs. ### Sectors Adopting This - **Sporting Goods Retail:** Retailers in the sporting goods industry are increasingly becoming key players in community sports development through strategic funding and resource allocation. - **Youth Development Organizations:** Organizations focusing on youth development are exploring collaborations with sports programs to enhance life skills through teamwork and athletic engagement. - **Corporate Social Responsibility:** CSR initiatives in various industries are recognizing the potential impact of contributing to youth sports, thereby aligning social good with brand visibility and loyalty. ## Related on Trend Hunter - [Multi-Year Youth Sports Programs](https://www.trendhunter.com/trends/youth-sports-organizations.md) - [Youth Sports-Focused Initiatives](https://www.trendhunter.com/trends/stay-play.md) - [Retailer Sports Investments](https://www.trendhunter.com/trends/dicks-sporting-goods.md) - [Branded Hockey Equipment Grants](https://www.trendhunter.com/trends/oreo-stay-playful.md) - [Hockey-Focused DEI Programs](https://www.trendhunter.com/trends/boston-bruins.md) - [Kindness-Focused Charity Initiatives](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup.md) - [Wellness-Promoting Employee Initiatives](https://www.trendhunter.com/trends/summer-of-sport.md) - [Indigenous Sports Equipment Donations](https://www.trendhunter.com/trends/westjet-and-north-star-air.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md)