# High School Fashion Shoots Vice Magazine Shows Playfully Youthful Styles By Shelby Lee Walsh | Published 2009-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-school-fashion References: [viceland](http://www.viceland.com/fashion/2009/11/cool-kids/) Looking back to your high school fashion choices, I'm sure you are severely underwhelmed. We all make silly choices when we are 16, but [Vice Magazine](https://www.trendhunter.com/trends/endocrine-conscious-skincare) has chosen to do a fashion spread that shows some playfully youthful styles in a high school-themed shoot labeled, "Cool Kids." The shoot features grungy teens [skateboarding](https://www.trendhunter.com/trends/new-future), [playing video games](https://www.trendhunter.com/trends/uo-haul) and braiding each other's hair. Even if this shoot doesn't give you fashion ideas, it will give you fond memories of your salad days. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 58% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Youth Nostalgia:** Businesses can capitalize on the trend of nostalgia for high school fashions and styles by creating products and marketing campaigns that appeal to young people. - **Diverse Representation:** There is an opportunity to disrupt the fashion industry by focusing on diverse representation in marketing and advertising, including showcasing individuals with different body types, abilities, sexual orientations, and ethnicities. - **Multi-platform Marketing:** Brands can take advantage of multi-platform marketing strategies, including social media and influencer partnerships, to reach younger demographics who are most likely to engage with high school-themed fashion trends and products. ### Industries Being Reshaped - **Fashion:** Fashion industry players can leverage the high school fashion trend by designing and marketing clothes and accessories that reflect a youthful, playful aesthetic. - **Marketing and Advertising:** Marketing and advertising firms can create campaigns that showcase diverse representation and connect with young people who are invested in social justice issues and inclusivity. - **Entertainment Media:** Entertainment media outlets can engage viewers and readers by producing content that highlights high school fashion trends, including photo shoots, video content, and editorial features. ## Related on Trend Hunter - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)