# High Rising Low Rider Cars The Donk By Marissa Brassfield | Published 2008-08-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/high-rising-low-rider-cars-celebrating-the-donk References: [cardomain](http://www.cardomain.com/features/donks) A *donk* is the unfortunate combination of '70s automobiles and the "Pimp My Ride" low-rider culture of the '90s and '00s. They're typically made from [mid-'70s automobiles](https://www.trendhunter.com/trends/1970-plymouth-cuda), especially the [Chevrolet](https://www.trendhunter.com/trends/1970-chevrolet) Caprice or Monte Carlo. They'll always have giant chrome rims and the trademark sloping tail that defines a donk. This sloping tail is achieved either through smaller rims on the rear end or through hydraulic lift kits. A donk is typically modified heavily to include just about any component the driver desires--[Lamborghini](https://www.trendhunter.com/trends/dupont-registry) doors, custom audio systems, big block engines, or custom interior details. To most of the world, a donk is a vehicular abomination, but for a fervent few, these custom whips are to die for. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Retro Customization:** The trend of modifying vintage cars with modern features and aesthetics opens up disruptive opportunities in the automotive customization industry. - **Extreme Individualization:** The demand for highly personalized and unique vehicles presents disruptive innovation opportunities in the automotive aftermarket industry. - **Hydraulic Lift Kits:** The growing popularity of hydraulic lift kits in car customization creates opportunities for disruptive innovations in the automotive suspension industry. ### Sectors Adopting This - **Automotive Customization:** The growing trend of retro customization and extreme individualization offers disruptive opportunities in the automotive customization industry. - **Automotive Aftermarket:** The demand for highly personalized and unique vehicles presents disruptive innovation opportunities in the automotive aftermarket industry. - **Automotive Suspension:** The increasing use of hydraulic lift kits in car customization creates opportunities for disruptive innovations in the automotive suspension industry. ## Related on Trend Hunter - [Conceptual American Musician Vehicles](https://www.trendhunter.com/trends/donda-foam-vehicle.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md) - [Optical Illusion Low Automobiles](https://www.trendhunter.com/trends/carmagheddon.md) - [Restored Rustic Truck Designs](https://www.trendhunter.com/trends/1970-chevrolet.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Customized Vehicle Builds](https://www.trendhunter.com/trends/dude-ram.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Retro-Inspired Japanese Automakers](https://www.trendhunter.com/trends/renocas.md)