# Modern Luxury Towels 'Weezie' is a Direct-to-Consumer Start-Up That Sells High-Quality Towels By Laura McQuarrie | Published 2018-10-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/high-quality-towels References: [fastcompany](https://www.fastcompany.com/90247179/theres-even-a-warby-parker-of-towels-now) & [weezietowels](https://weezietowels.com/) In the same way that some disruptive direct-to-consumer brands have completely changed the way consumers purchase everything from mattresses to eyeglasses, [Weezie](https://www.trendhunter.com/trends/luxurious-lounge-robe) is a start-up that makes [high-quality towels](https://www.trendhunter.com/trends/premium-home-textiles) easily accessible to web shoppers—particularly Millennials. Weezie sets itself apart by sharing towels made in Portugal from [long-staple organic cotton](https://www.trendhunter.com/trends/cotton-towels), which can be customized with initials if desired. The brand currently sells a range of white towels in washcloth, hand and bath towel sizes, as well as a pair of dark Makeup Towels that can be embroidered with fun details like eyelids or the words "Stain Me." As well as being able to purchase a range of individual styles as needed, consumers may also opt for Weezie's Starter Pack, which helps to instantly refresh one's bathroom with a fresh, design-centric towel set. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Brands:** Disruptive innovation opportunity: Create a direct-to-consumer brand that offers high-quality products in a convenient and customizable way. - **Customization:** Disruptive innovation opportunity: Develop a platform that allows customers to personalize everyday products, like towels, with unique designs or initials. - **Design-centric Towel Sets:** Disruptive innovation opportunity: Design and sell towel sets that not only provide functionality but also add a design-forward element to the bathroom. ### Where This Applies - **E-commerce:** Disruptive innovation opportunity: Build an e-commerce platform that caters specifically to high-quality, customizable products like towels. - **Home Furnishings:** Disruptive innovation opportunity: Introduce innovative home furnishings that focus on enhancing both style and functionality, like towels with unique designs. - **Textile Manufacturing:** Disruptive innovation opportunity: Explore sustainable and organic textile manufacturing processes to create high-quality products, such as towels made from organic cotton. ## Related on Trend Hunter - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Eco Hospitality Towels](https://www.trendhunter.com/trends/turkish-towels.md) - [Turkish Cotton Towel Subscriptions](https://www.trendhunter.com/trends/plush-ritual.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [Quick-Drying Luxury Towels](https://www.trendhunter.com/trends/rebecca-udall.md) - [Limited-Edition Lounge Robes](https://www.trendhunter.com/trends/luxurious-lounge-robe.md) - [Refined Terry Bath Towels](https://www.trendhunter.com/trends/terry-bath-towel.md) - [Luxury Contemporary Bath Collections](https://www.trendhunter.com/trends/luxe-bath-collection.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md)