# High-Protein Nut Butters ICON Meals' Protein Butters Boast 10 Grams if Whey Protein Per Serving By Laura McQuarrie | Published 2021-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-protein-nut-butter References: [iconmeals](https://iconmeals.com/collections/butters) & [iconmeals](https://iconmeals.com/collections/butters)  A pair of [high-protein nut butter spreads](https://www.trendhunter.com/trends/wisconsin-classic-custard-cashew-butter) recently joined [ICON](https://www.trendhunter.com/trends/coway-airmega-icon) Meals' product lineup and they make it easy for people to build well-rounded meals from the meal delivery service. The protein butters are available in decadent White Chocolate and Blueberry Crumble flavors, both of which are gluten-free and packed with 10 grams of protein per serving. While the White Chocolate variety features a base of dry-roasted peanuts with soy lecithin, sugar, vegetable fat, cocoa butter, soy flour, safflower oil and vanilla, the Blueberry Crumble flavor uses [dry-roasted almonds](https://www.trendhunter.com/trends/banana-almond-butter-protein-smoothie) instead, plus other ingredients to achieve just the right taste and texture. These new products join a range of ready-to-eat meals, sides, snacks and seasonings that make healthy living both easy and affordable. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **High-protein Nut Butters:** Nut butters infused with high protein content as a new entry into the health foods market and meal delivery services. - **Gluten-free Nut Butters:** Nut butters specifically formulated without gluten as a response to the increasing demand for gluten-free products. - **Meal Delivery Services with High-protein Options:** Meal delivery services that offer high-protein meals and protein butters as an attractive option to fitness-conscious consumers. ### Industries Being Reshaped - **Food and Beverage:** Innovating protein-infused nut butters as a new line of specialty food products for health-conscious consumers. - **Health & Wellness:** Marketing high-protein and gluten-free nut butter options as part of a health and wellness product line. - **Fitness and Nutrition:** Including high-protein nut butters as part of fitness and nutrition products and regimens to appeal to those who seek to maintain and improve their physical health. ## Related on Trend Hunter - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [Crustless Protein Sandwiches](https://www.trendhunter.com/trends/higher-protein-pbjs.md) - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md)