# Protein-Packed Chocolate Coatings Barry Callebaut's Plant-Based High Protein Coating is Dairy-Free By Laura McQuarrie | Published 2020-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-protein-coating References: [candyindustry](https://www.candyindustry.com/articles/89198-barry-callebaut-launches-dairy-free-chocolate-products) & [barry-callebaut](https://www.barry-callebaut.com/en-US/manufacturers/products/barry-callebaut-dark-chocolate-flavored-high-protein-coating/ILD-L16A517-13) To support consumers who are looking for vegan-friendly confections, Barry Callebaut launched new [dairy-free chocolate products](https://www.trendhunter.com/trends/notco-dubai-style-notsquare), including a Dairy-Free Plant-Based High Protein Coating. The new release from the chocolate and cocoa manufacturer contains [20% protein from pea protein](https://www.trendhunter.com/trends/mr-beans-protein-cream) as the main source. During the BC LIVE webinar series, Barry Callebaut also introduced a new Plant Craft Dairy-Free "Milk-Like" Chocolate with the same consumer segment in mind. These new products have the potential to be integrated into products that are meant to appeal to the [vegan, keto and paleo consumers](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch) who are searching for functional, better-for-you confections. Quickly, vegan chocolate is moving into the mainstream, as seen with a variety of unique new dairy-free chocolate bars, baking chips, snacks and beyond. Image Credit: [Barry Callebaut](https://www.barry-callebaut.com/en-US/manufacturers/products/barry-callebaut-dark-chocolate-flavored-high-protein-coating/ILD-L16A517-13) ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein Coatings:** Opportunity to develop new plant-based protein coatings for vegan, keto and paleo consumers. - **Dairy-free Chocolate:** Opportunity to innovate with dairy-free chocolate products for health-conscious and vegan consumers. - **Functional Confections:** Opportunity to create functional confectionery products that cater to health-conscious consumers seeking better-for-you treats. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers can create new and innovative plant-based coatings and dairy-free chocolate products to meet the demands of health-conscious consumers. - **Confectionery Industry:** The confectionery industry can develop new functional confectionery products for consumers who want healthier treats. - **Vegan Food Industry:** The vegan food industry can expand its offerings with new dairy-free chocolate products that cater to consumers who follow a plant-based diet. ## Related on Trend Hunter - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Chef-Targeted Dairy-Free Chocolates](https://www.trendhunter.com/trends/callebaut-nxt.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Mainstream Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/hersheys-plant-based.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Decadent Cocoa Butter Bars](https://www.trendhunter.com/trends/vegan-white-chocolate.md) - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md)