# High-Protein Bone Broths Bell's Brings Its Poultry Seasoning to a Turkey Bone Broth By Adam Harrie | Written with AI assistance | Published 2026-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-protein-bone-broths References: [prnewswire](https://www.prnewswire.com/news-releases/bells-foods-llc-enters-the-bone-broth-category-with-bells-turkey-bone-broth-302907177.html)  Bell's is entering the [bone broth category](https://www.trendhunter.com/trends/bone-broth-concentrates) with a turkey version that pairs its poultry seasoning profile with a protein-forward, lower-sodium formula. The broth gives the brand a new packaged food built for [sipping, cooking, and everyday meals](https://www.trendhunter.com/trends/sipping-broth). Bell's Turkey Bone Broth comes in a 32 oz carton and delivers [11 grams of protein per serving](https://www.trendhunter.com/trends/line-of-broths). It is set to reach major grocery retailers across the Northeast in October 2026, with a $4.99 suggested price. The size and price make it easy to use as both a pantry staple and a meal ingredient. At $4.99, the carton places a heritage seasoning brand in a category where flavor and nutrition often compete. The Northeast rollout also gives Bell's a regional food launch that can build on familiar name recognition and move faster in the broth aisle. Image Credit: prnewswire.com ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 42% | Activity: 42% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-forward Pantry Staples:** Everyday cooking bases are being reformulated with higher protein levels, creating space for functional staples that bridge meal prep, sipping occasions, and wellness-driven grocery routines. - **Heritage Brand Category Extensions:** Legacy food brands are translating familiar flavor equities into adjacent packaged categories, opening new value in aisles where trust and nostalgia can reduce trial barriers. - **Lower-sodium Comfort Foods:** Classic savory products are evolving with reduced-sodium positioning, reflecting demand for comfort-oriented foods that better align with preventive health and daily nutrition goals. ### Who This Affects Most - **Packaged Foods:** Shelf-stable cartons with functional nutrition claims are reshaping packaged food portfolios through hybrid products that work as ingredients, beverages, and convenient meal enhancers. - **Grocery Retail:** Regional supermarket launches are becoming test beds for heritage-brand innovation, allowing retailers to differentiate assortments with familiar names in emerging wellness categories. - **Health and Wellness Foods:** Protein-rich broths illustrate how wellness foods are moving into mainstream meal occasions, expanding opportunities for nutrient-dense formats that feel practical rather than specialized. ## Related on Trend Hunter - [Sparkling Bone Broth Beverages](https://www.trendhunter.com/trends/marro.md) - [Canned Protein Soups](https://www.trendhunter.com/trends/campbells-protein-soups.md) - [Regenerative Bison Bone Broths](https://www.trendhunter.com/trends/bison-bone-broth.md) - [Bone Broth Hot Chocolates](https://www.trendhunter.com/trends/bone-broth-hot-chocolate.md) - [Two-Ingredient Unflavored Broths](https://www.trendhunter.com/trends/becks-broth.md) - [Kid-Friendly Bone Broths](https://www.trendhunter.com/trends/piccolo-organic-beef-bone-broth.md) - [Recipe-Ready Bone Broths](https://www.trendhunter.com/trends/cooking-bone-broth.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Savory Spring-Ready Bone Broths](https://www.trendhunter.com/trends/hunter-gather-chicken-bone-broth.md)