# Premium High-Protein Bars Bonk Breaker's Low-Sugar Nutrition Bars Blend Collagen Protein & Whey By Laura McQuarrie | Published 2018-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-protein-bar References: [instagram](https://www.instagram.com/p/Bg6aLFtnWjI/?taken-by=bonk_breaker) & [projectnosh](https://www.projectnosh.com/food-wire/2018/bonk-breaker-releases-premium-protein-bars/) Bonk Breaker's premium [low-sugar, high-protein bars](https://www.trendhunter.com/trends/trek-high-protein-bars) are made with a combination of pasture-raised collagen protein and [grass-fed whey](https://www.trendhunter.com/trends/grassfed-whey-protein-bars) to create a nourishing, all-natural on-the-go snack that's also low in calories and carbs. The Premium Protein Bars offered by the brand celebrate the use of a formula that favors non-GMO ingredients, [prebiotic fiber to support digestive health](https://www.trendhunter.com/trends/probiotic-protein-bar) and the exclusion of artificial sugars or sugar alcohols. With collagen and whey, the bars form all nine amino acids as a source of complete protein. The nutrition bars are offered in indulgent flavors like Peanut Butter & Dark Chocolate Chip, as well as Double Fudge Brownie. As Bonk Breaker co-founder Chris Frank describes, "we created the Premium Protein line to address the nutritional attributes that are most important to our customers: high protein, low sugar, and only real food ingredients." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar High-protein Bars:** Disruptive innovation opportunity: Develop new flavors and variations of low-sugar high-protein bars targeting health-conscious consumers. - **Clean Label Ingredients:** Disruptive innovation opportunity: Create a line of nutrition bars using only natural and non-GMO ingredients to cater to the growing demand for clean label products. - **Collagen and Whey Protein Combination:** Disruptive innovation opportunity: Develop innovative products that combine collagen and whey protein to offer a complete amino acid profile and enhanced health benefits. ### Where This Applies - **Snack Foods:** Disruptive innovation opportunity: Introduce new snack bar formulations that align with current consumer preferences for healthier and more nutritious options. - **Functional Foods:** Disruptive innovation opportunity: Incorporate functional ingredients, such as prebiotic fiber, into nutrition bars to meet the growing demand for products that support digestive health. - **Sports Nutrition:** Disruptive innovation opportunity: Develop protein bars specifically tailored to the needs of athletes and fitness enthusiasts, offering high protein content and low sugar to fuel their performance. ## Related on Trend Hunter - [Low-Glycemic Protein Bars](https://www.trendhunter.com/trends/low-glycemic-protein-and-collagen-bar.md) - [Dessert-Like Premium Protein Bars](https://www.trendhunter.com/trends/naked-bars.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md) - [Free-From Protein Bar Ingredients](https://www.trendhunter.com/trends/gelita-optibar.md) - [Nostalgic Protein Brownies](https://www.trendhunter.com/trends/pbj-protein-brownie.md) - [Collagen-Infused Keto Bars](https://www.trendhunter.com/trends/keto-krisp.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Cocoa-Flavored Bone Broth Bars](https://www.trendhunter.com/trends/bone-broth-chocolate-crunch.md)