# Vibrant Plastic-Free Eyeliners Flavedo & Albedo's High-Performance Makeup Reduces Waste By Laura McQuarrie | Published 2021-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-performance-makeup References: [broadsheet.au](https://www.broadsheet.com.au/national/fashion/article/flavedo-albedo-bold-new-makeup-brand-bright-colours-dreamy-formulas-and-zero-plastic-packaging) & [flavedoandalbedo](https://flavedoandalbedo.com/shop/eyes/products/bright-stripe-eyeliner) Beauty lovers desire high-performance makeup that's empowering, fun to play with and supportive of self-expression, as well as products that are mindfully packaged to reduce waste. Sydney-based Flavedo & Albedo sets itself apart as a brand that makes products with these qualities, as its products are bright, expressive and free from plastic packaging. The beauty brand's Bright Stripe Eyeliner is available in smooth, [waterproof shades](https://www.trendhunter.com/trends/stageproof-eyeliner) like Lavender, Chinotto and Gold that boast [plastic-free packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette) and an "infinitely recyclable aluminium lid." The ultra-soft [wax-based pencils](https://www.trendhunter.com/trends/eye-stylus-shadow-stick) can be swiped across eyelids and waterlines to create high-impact color without snagging. Determined to be a cosmetic brand that doesn't contribute plastic waste to the world, Flavedo & Albedo is online-only to guarantee plastic stays out of its supply chain. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 36% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plastic-free Makeup:** The trend of makeup products that come in eco-friendly, plastic-free packaging presents an opportunity for disruptive innovation. - **Infinitely Recyclable Packaging:** Developing packaging that is indefinitely recyclable will address the issue of waste in the beauty industry. - **Online-only Business Models:** In light of sustainability concerns, businesses can reduce their environmental impact by adopting online business models. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry has the opportunity to innovate by introducing plastic-free packaging and eco-friendly products. - **Packaging:** Companies in the packaging industry can explore creating infinitely recyclable packaging that addresses concerns about waste. - **E-commerce:** Online-only businesses have the potential to reduce their environmental impact and earn customer loyalty by prioritizing sustainability. ## Related on Trend Hunter - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md) - [Plastic-Negative Beauty Brands](https://www.trendhunter.com/trends/aora-mexico.md) - [Aluminum Lipstick Refills](https://www.trendhunter.com/trends/rouge-experience-refillable-lipstick.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Eco-Conscious Lip Pencils](https://www.trendhunter.com/trends/schwan-cosmetics-1.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md)