# Cannabis-Infused Mustard Sandwiches Ivy Hall Partners with Steingold's Deli for 'High on Rye' By Kalin Ned | Published 2026-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/high-on-rye References: [prnewswire](https://www.prnewswire.com/news-releases/high-on-rye-ivy-hall-and-steingolds-deli-debut-chicagos-first-cannabis-infused-mustard-for-national-pastrami-day-302656072.html)  The [Ivy Hall](https://www.trendhunter.com/trends/swag-golf) dispensary, in partnership with Steingold's Deli, has developed a novel food product — the [High on Rye](https://www.trendhunter.com/trends/beer-infused-vinyl) pastrami sandwich featuring a Cannabis-Infused Mustard. Part of a limited National Pastrami Day promotion, this condiment is a first of its kind in the Chicago market. On January 14, 2026, individuals will have the opportunity to taste the specially crafted High on Rye sandwich, which incorporates a precise dose of the Ivy Hall x Steingold's Cannabis Infused Mustard. Dubbed as a "playful deli-meets-dispensary experience," the event will offer this culinary innovation, alongside a side of Chicago's own Local Style Chips and free refreshments from [Dark Matter Coffee](https://www.trendhunter.com/trends/weed-love-to-marry-you). Individuals will also be able to enjoy the on-site Ivy Consumption Lounge, alongside product showcases, a live vinyl DJ set, and more. The first 100 customers will also receive a High on Rye Pastrami Kit. Image Credit: Ivy Hall x Steingold's Deli ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 69% | Activity: 80% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cannabis-infused Gastronomy:** The fusion of cannabis products with traditional culinary offerings, like mustard in sandwiches, is transforming how consumers experience dining, sparking interest in innovative food pairings and unique flavor experiences. - **Experiential Dining Events:** By merging food enjoyment with entertainment elements like live DJ sets and product showcases, food service providers are enhancing consumer engagement, creating memorable experiences that elevate brand recognition. - **Limited-time Culinary Collaborations:** Exclusive partnerships, such as the collaboration between dispensaries and delis, are emerging as a strategy to capture consumer attention through unique, time-sensitive offerings that generate buzz and drive foot traffic. ### Sectors Adopting This - **Cannabis-infused Foods:** Pioneering cannabis-infused condiments introduces a new category in the food industry that challenges traditional culinary norms and caters to adventurous consumers seeking novel taste experiences. - **Event-based Food Marketing:** The utilization of themed events and limited-time promotions in the food sector is revolutionizing marketing strategies, encouraging brands to innovate how they connect with consumers and expand their reach. - **Cross-industry Collaborations:** Joint ventures between seemingly disparate sectors, such as delis and dispensaries, are unlocking new opportunities for product innovation and cross-promotional strategies that appeal to diverse customer bases. ## Related on Trend Hunter - [Bagel-Inspired Weed Chocolates](https://www.trendhunter.com/trends/everything-bagel-seasoning-dark-chocolate.md) - [Cannabis Dining Experiences](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club.md) - [Music Festival-Themed Cannabis Drinks](https://www.trendhunter.com/trends/woodstock-goods.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md) - [Festive Sandwich Holidays](https://www.trendhunter.com/trends/nugsgiving.md) - [Cannabis Festival Collaborations](https://www.trendhunter.com/trends/stiizy-1.md) - [Cannabis-Infused Finishing Oils](https://www.trendhunter.com/trends/ouid-chef.md) - [Collaborative Pastrami Salads](https://www.trendhunter.com/trends/pastrami-salad.md) - [Crisp Autumnal Cannabis Edibles](https://www.trendhunter.com/trends/insa-cannabis-products.md)