# Pride-Inspired Cannabis Campaigns Mfused Launches the Celebratory High on Pride Campaign By Kalin Ned | Published 2025-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/high-on-pride-campaign References: [mfused](https://www.mfused.com/)  [Mfused](https://www.trendhunter.com/trends/fight-for-love) is commemorating Pride Month through its 'High On Pride' campaign, which is introducing two limited-edition cannabis products while supporting [LGBTQ+](https://www.trendhunter.com/trends/coming-out-again) organizations through the ongoing Mfused Cares Initiative. This year's offerings include two distinct infused pre-roll varieties and an upgraded vaporizer device, each designed to cater to different consumption preferences. The Love Parade indica pre-rolls, for example, combine dessert-like flavor profiles with multiple concentrate infusions for a relaxing experience. The Rainbow Rush sativa option, on the other hand, delivers energizing tropical notes for social or active use. The accompanying Jefé Plus all-in-one vaporizer introduces several technological improvements, including temperature customization and usage tracking features. As part of the High On Pride campaign, the Washington and Arizona-based company is directing a portion of its proceeds to [Seattle](https://www.trendhunter.com/trends/seattle-kraken) Pride and Phoenix Pride. Image Credit: Mfused ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 46% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Inclusive Marketing Campaigns:** Brands are driving inclusivity and forming stronger connections with diverse communities through specialized campaigns like Mfused's High On Pride. - **Customizable Cannabis Devices:** Advancements in cannabis technology, such as customizable vaporizers with temperature and usage tracking, cater to individual consumer needs and preferences. - **Collaborations with Social Organizations:** Companies are strengthening their social impact and community ties by partnering with and supporting local nonprofits and advocacy groups. ### Industries Being Reshaped - **Cannabis Industry:** The cannabis industry is embracing limited-edition products and campaigns to engage new markets and support social causes. - **LGBTQ+ Advocacy:** LGBTQ+ advocacy organizations benefit from corporate partnerships and campaigns that bring visibility and financial support. - **Consumer Electronics:** Innovation in consumer electronics, exemplified by enhanced cannabis vaporizers, pushes the boundaries of user customization and experience. ## Related on Trend Hunter - [Limited-Edition Pride Pre-Rolls](https://www.trendhunter.com/trends/pride-prerolls.md) - [Pride-Celebrating Cannabis Gummies](https://www.trendhunter.com/trends/midweek-friday-pride-gummies.md) - [Star-Studded Pride Month Campaigns](https://www.trendhunter.com/trends/2022-pride-campaign.md) - [Queer-Inspired Cannabis Collections](https://www.trendhunter.com/trends/queer-all-year.md) - [Valentine's Day-Themed Vaporizer Cartridges](https://www.trendhunter.com/trends/fight-for-love.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride-Celebrating Cracker Packs](https://www.trendhunter.com/trends/tempo-crackers.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md)