# Moody Western Photography Wallpaper Magazine's 'High Noon' Editorial Spotlights Dynamic Menswear By Jana Pijak | Published 2016-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-noon References: [malemodelscene.net](http://www.malemodelscene.net/editorial/alastair-george-wallpaper-magazine/) & [paolodilucente](http://paolodilucente.com) Photographer Paolo Di Lucente captures 'High Noon,' a [Western-themed menswear editorial](https://www.trendhunter.com/trends/the-permanent-collection) that is featured in the latest issue of Wallpaper Magazine. Gracing the publication's September 2016 issue, this image series spotlights a range of edgy and streamlined apparel picks with a rural design inspiration. Each piece is handpicked by wardrobe stylist Jason Hughes -- with pieces ranging from impeccably tailored trench coats and suit jackets to structured hat accessories that embody a retro look and feel. High Noon features top model Alastair George who is lensed amidst a remote, countryside setting. The model poses on the grounds of a secluded residence that is surrounded by a dry and rocky terrain. Fusing Polaroid-themed imagery with dynamic apparel, this editorial gears [vintage Western apparel](https://www.trendhunter.com/trends/the-western-black-dial-cushion-watch) toward younger fashion fans. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Rural Design Inspirations:** Opportunities to innovate and create fashionable clothing and accessories using inspiration from rural designs and environments. - **Polaroid-themed Imagery:** The Polaroid aesthetic offers a disruptive innovation opportunity, making old-fashioned imaging techniques popular again in the age of digital photography. - **Vintage Western Apparel for Younger Audiences:** There is an opportunity for disruption by creating modern, vintage Western apparel that appeals to younger generations. ### Sectors Adopting This - **Fashion:** Fashion companies can innovate by incorporating Polaroid-themed imagery and rural design inspirations into their clothing and accessory designs. - **Photography:** Photography companies can capitalize on the demand for Polaroid-inspired imagery by creating new cameras with updated features. - **Marketing and Advertising:** Marketing and advertising companies can disrupt by creating campaigns that use vintage Western apparel to target younger demographics. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Modern Western Lines](https://www.trendhunter.com/trends/the-permanent-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)