# Hard Ice Tea Drinks The High Noon Vodka Iced Tea Debuts in Time for Summer By Grace Mahas | Published 2024-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-noon-vodka-iced-tea-1 References: [highnoonspirits](https://www.highnoonspirits.com/where-to-buy)  [High Noon](https://www.trendhunter.com/trends/high-noon-vodka-iced-tea), the best-tasting hard seltzer brand, is expanding its lineup with the new High Noon [Vodka](https://www.trendhunter.com/trends/12-days-of-holiday) Iced Tea, set to become the go-to hard tea option for summer 2024 and beyond. This premium non-carbonated drink is crafted with real vodka and real iced tea, offering a refreshing twist on a summertime classic without added sugar. Consumers are increasingly turning to hard tea, making it one of the most popular ready-to-drink (RTD) categories in 2023, surpassing other favorites like hard lemonade and wine coolers. High Noon Vodka Iced Tea caters to this demand with four enticing flavors: Original, Peach, Lemon, and Raspberry. Each 355ml can contains just 90 calories, is gluten-free, and promises a light sweetness with a hint of black tea. Available in Variety 8-packs for an MSRP of $19.99, High Noon Vodka Iced Tea is the perfect addition to your summer beverage lineup. Enjoy the authentic taste of vodka and iced tea with a modern twist, and elevate your hard tea experience with High Noon. Image Credit: High Noon ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 92% | Activity: 92% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium RTD Beverages:** Consumers are gravitating towards high-quality ready-to-drink options that deliver authentic, premium experiences. - **Health-conscious Alcoholic Drinks:** Drinks low in calories and free from added sugars are seeing increased demand as health-minded consumers seek better-for-you alcoholic beverages. - **Flavor-variety Innovation:** Offering multiple enticing flavors like Original, Peach, Lemon, and Raspberry captures consumer interest and caters to diverse taste preferences. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverage market is expanding with innovative, health-conscious options that appeal to modern consumers. - **Health and Wellness:** Health and wellness industries can capitalize on the growing trend of low-calorie, gluten-free alcoholic drinks without added sugars. - **Packaging and Distribution:** Innovations in packaging, such as variety 8-packs, provide convenient and attractive options for consumers looking for premium drinks. ## Related on Trend Hunter - [Premium Spiked Iced Teas](https://www.trendhunter.com/trends/high-noon-vodka-iced-tea.md) - [Bubble-Free Hard Ice Teas](https://www.trendhunter.com/trends/surfside-iced-tea-vodka.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Ready-To-Drink Vodka Iced Teas](https://www.trendhunter.com/trends/vodka-iced-teas.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [Hard Tea Seltzers](https://www.trendhunter.com/trends/hard-tea-seltzer.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Non-Cardbonated Vodka Teas](https://www.trendhunter.com/trends/skimmers.md)