# Seltzer-Branded Swimwear High Noon and Tropical Bros Debut the High Noon Swimwear Range By Elena Rahman | Published 2022-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-noon-and-tropical References: [tropicalbros](https://tropicalbros.com/collections/highnoon-sunsips) [High Noon](https://www.trendhunter.com/trends/high-noon-snowbird-pack) and [Tropical Bros](https://www.trendhunter.com/trends/paradise-collection) partnered for a unique range of swimwear ahead of the summer. The collaboration follows the successful launch of High Noon's limited-edition Pool Pack. The seltzer brand -- which uses real vodka and juice in its products -- is branching out into the swimwear space for men and women. Launching on May 3rd, the [limited-edition range features swim trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather) and one-piece swimsuits, as well as High-Noon-branded Hawaiian shirts. The collection features vibrant colors to help consumers celebrate the warm summer months this year after a long winter. Tropical Bros, a Chicago-based clothier, interjects some of its bold pattern designs into the collection to encourage consumers to let loose and have fun by the pool. Image Credit: High Noon / Tropical Bros ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Branded Fashion Lines:** Branded fashion lines expanding beyond traditional clothing items into new categories such as swimwear. - **Collaborations:** Brands collaborating across industries to create unique products that appeal to new and existing audiences. - **Extending Brand Identity:** Expanding a brand's identity through new and unconventional product offerings. ### Where This Applies - **Alcoholic Beverages:** Alcoholic beverage companies expanding into new product categories such as fashion to increase brand awareness. - **Fashion:** Fashion companies collaborating with other industries to create unique, limited-edition products that cater to different audiences. - **Retail:** Retail industry adapting to new product categories from well-established brands to meet their customer's demands. ## Related on Trend Hunter - [Vibrant Seltzer-Backed Floaties](https://www.trendhunter.com/trends/truly-x-minnidip.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Escapist Hard Seltzer Packs](https://www.trendhunter.com/trends/high-noon-snowbird-pack.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Co-Branded Inflatable Pools](https://www.trendhunter.com/trends/canada-dry-x-carrots.md) - [Tequila Seltzer Fiesta Packs](https://www.trendhunter.com/trends/high-noon-fiesta-pack.md) - [Hard Ice Tea Drinks](https://www.trendhunter.com/trends/high-noon-vodka-iced-tea-1.md) - [Cold Brew Holiday Capsules](https://www.trendhunter.com/trends/holiday-sweater-swimwear-collection.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md)