# FIFA Support Virals The 'High-Five World Cup' Video Gets Funny for 1goal.Org By Vittoria Natarelli | Published 2010-06-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/high-five-world-cup References: [buzzfeed](http://www.buzzfeed.com/funnyordie/high-five-world-cup-from-almost-twins-sharlto-c-13uj/) & [funnyordie](http://www.funnyordie.com/videos/cfcb6e0af0/high-five-world-cup) Funny or Die created a silly montage called 'High-Five World Cup' to support 1goal.org. The video features several shots of two comedians giving each other high-fives in various situations. Everything World Cup-related is in this video. Including vuvuzelas, soccer stars and even a Shakira cameo, the High-Five World Cup video is great for a good laugh and some awesome shots of South Africa. Also, check out their cause at [1goal.org](http://www.join1goal.org/?utm_source=1Goal.org)! **Implications** - Consumers are constantly on the lookout for items that will relieve some stress. Products that contain a humorous element are appealing to those who want to be entertained while completing their everyday tasks. Companies trying to increase their appeal could focus on this. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Humorous Entertaining Marketing:** Humorous elements are appealing to those who want to be entertained while completing their everyday tasks. - **Social Cause Promotion:** Promoting social causes in a lighthearted way can increase engagement. - **Event Based Marketing:** Creating content centered around popular events like the World Cup can increase visibility and engagement. ### Where This Applies - **Advertising/marketing:** Humorous marketing can increase the appeal of products and services. - **Non-profit:** Promoting social causes in a lighthearted way can increase engagement and donations. - **Sports/hospitality:** Creating event-based content can increase visibility and engagement for businesses in the sports and hospitality industries. ## Related on Trend Hunter - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Search Engine Football Games](https://www.trendhunter.com/trends/mini-cup.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Focused Esports Worlds](https://www.trendhunter.com/trends/fifa-world.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md)