# High-Fiber Lassi Drinks 'That Indian Drink' Delivers a Western Remix on Indian Lassi By Mary Van Puymbroeck | Published 2017-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-fiber-lassi References: [ithacavoice](https://ithacavoice.com/2017/07/indian-drink-one-couple-brought-chef-crafted-lassi-tompkins-county/) & [thatindiandrink](http://www.thatindiandrink.com/) This high-fiber lassi from 'That Indian Drink' blends fruit and spices with yogurt. That Indian Drink was created by Ipshita Pall and Amrit Singh. They wanted to escape the mundane lifestyle corporate America had brought them, so they decided to bring a little bit of Indian culture to Ithaca, New York. Lassi is a traditional [yogurt-based drink](https://www.trendhunter.com/trends/bulgaria-drinkable-yogurt-salt-lemon) that is popular in India. It is usually mixed with [spices and sometimes fruit](https://www.trendhunter.com/trends/house-of-cha) to make a cooling drink on a hot day. This high-fiber lassi features seven grams of protein and is free from additives and preservatives. This brand is unique in that it develops unique, Ayurvedic-inspired flavors like 'Mango Rosewater,' 'Raspberry Cinnamon,' and 'Blueberry Cardamom.' ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 71% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **High-fiber Lassi Drinks:** Opportunity for developing unique, healthy and Ayurvedic-inspired flavors in the lassi drink market. - **Indian-inspired Beverages:** Opportunity for creating fusion beverages that combine traditional Indian ingredients with western flavors and ingredients. - **Natural and Additive-free Drinks:** Opportunity for developing beverages that are free from additives and preservatives, catering to health-conscious consumers. ### Who This Affects Most - **Beverage Industry:** Opportunity for innovation and growth in the beverage industry with unique and healthy lassi drinks. - **Health and Wellness Industry:** Opportunity for creating natural and additive-free drinks that cater to the health-conscious segment of the market. - **Food and Beverage Fusion Industry:** Opportunity for creating fusion beverages that combine traditional Indian ingredients with western flavors and ingredients, appealing to a diverse consumer base. ## Related on Trend Hunter - [Gut-Improving Indian Beverages](https://www.trendhunter.com/trends/nova-dairy.md) - [Creamy Indian Dairy Products](https://www.trendhunter.com/trends/parle-agro-1.md) - [Boldly Flavored Kefir Drinks](https://www.trendhunter.com/trends/kefir-flavor.md) - [Effervescent Indian-Inspired Beverages](https://www.trendhunter.com/trends/indian-inspired-beverages.md) - [Kulfi-Flavored Protein Shakes](https://www.trendhunter.com/trends/fitfeast.md) - [Indo-British Cocktail Recipes](https://www.trendhunter.com/trends/desi-daru.md) - [Indian-Inspired Sparkling Drinks](https://www.trendhunter.com/trends/bollygood.md) - [Fiber-Rich Iced Lattes](https://www.trendhunter.com/trends/single-serve-iced-latte.md) - [Prebiotic Canned Lattes](https://www.trendhunter.com/trends/iced-chai-latte.md)