# Multi-Patterned High Fashion Photoshoots Han Kjøbenhavn's Line Comments on Human-Tech Dynamics By Kalin Ned | Published 2018-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/high-fashion-photoshoots References: [hypebeast](https://hypebeast.com/2018/8/han-kjobenhavn-spring-summer-2019-copenhagen-fashion-week-backstage) & [hankjobenhavn](https://hankjobenhavn.com/) One has learned to expect anything from high fashion photoshoots and the documentation of Han Kjøbenhavn's Spring/Summer 2019 collection is no exception. Set on an industrial backdrop, which was also the setting for the capsule's debut during Copenhagen Fashion Week, the aesthetic hints at a hidden dystopia. Han Kjøbenhavn's artistic approach for this range of ensembles is rooted in the [relationship between humans and technology](https://www.trendhunter.com/trends/hh118389225-4). In an interview with [Hypebeast](https://www.trendhunter.com/trends/chapter-three-texture-movement), founder of the label — Jannik Wikkelsø Davidsen, shares that the narrative of the Spring/Summer 2019 collection is “a comment on how society is today and how society was when [he] grew up, from the Danish suburbs where [he's] from.” Not many high fashion photoshoots can successfully translate the intended expressive qualities of a ready-to-wear range. However, this lookbook by Paul Jeong definitely pays tribute to Han Kjøbenhavn's vision. Photo Credits: [Paul Jeong](https://www.instagram.com/pavelnupaul/?hl=en) ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **High Fashion Photoshoots:** Opportunity for high fashion brands to explore unconventional, dystopian aesthetics in their photoshoots. - **Human-tech Dynamics:** Opportunity for companies to explore the interaction between humans and technology in their products or services. - **Artistic Fashion Narratives:** Opportunity for fashion labels to tell compelling stories through their collections and lookbooks. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage unconventional aesthetics and storytelling to create unique experiences for consumers. - **Technology:** Tech companies can explore innovative ways to integrate technology into fashion garments, accessories, and experiences. - **Photography:** Photographers can experiment with capturing unconventional, dystopian aesthetics in high fashion photoshoots. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)