# Celebrity-Fronted High Fashion Campaign Marc Jacobs Enlists Kate Moss for the FW22 Resort Campaign By Kalin Ned | Published 2022-12-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/high-fashion-campaign1 References: [highsnobiety](https://www.highsnobiety.com/p/marc-jacobs-resort-fw22-kate-moss/) A pink-haired Kate [Moss](https://www.trendhunter.com/trends/velvet-heat) fronts a high fashion campaign by [Marc Jacob's](https://www.trendhunter.com/trends/gibson-and-marc-jacobs). The capsule in question is the luxury label's Fall/Winter 2022 Resort collection. Kate Moss' looks in the photographs serve bold 90s vibes as the model appears in striking pink hair that mixes well with the garments. [Highsnobiety](https://www.trendhunter.com/trends/ugg-rebranding) notes that the campaign "recalls Juergen Teller’s iconic image of Moss from 1998, which sees the model laid in bed with her candy pink hair sprawled across a pillow." This is not the first time Kate Moss and Marc Jacob have collaborated. In fact, the duo has been long-time partners, ever since the 1992 Perry Ellis Grunge collection. The high fashion campaign was styled by Danielle Emerson and captured by photographer Harley Weir. Image Credit: Harley Weir ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 69% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-fronted Fashion Campaigns:** Opportunities exist to collaborate with celebrities, influencers or brand ambassadors to create high-fashion campaigns that showcase a new product or collection. - **90s Fashion Revival:** Businesses can tap into the popularity of 90s fashion trends by incorporating bold colors and styles into their collections or marketing campaigns. - **Nostalgia Marketing:** The use of iconic and nostalgic imagery or collaborations can spark interest in a business or product, tapping into consumers' fond memories and nostalgia for the past. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can collaborate with celebrities and influencers to create high-end campaigns that appeal to customers looking for unique and exclusive styles. - **Beauty and Haircare:** Hair and beauty brands can capitalize on the popularity of unique and bold hairstyles and colors, creating campaigns or products that cater to this trend. - **Advertising and Marketing:** Marketing and advertising agencies can help businesses tap into the nostalgia trend by creating campaigns that use iconic imagery from the past or feature celebrities or influencers with a history of success. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)