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# Luxury Designer Two-Wheelers
Dolce and Gabbana Releases Stylish Leopard-Print Bikes

By Courtney Scharf | Published 2012-05-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/high-fashion-bike
References: [highsnobette](http://www.highsnobette.com/news/2012/04/26/dolce-gabbana-leopard-print-bicycle/) & [vogue.de](http://www.vogue.de/mode/stilblog/wilder-drahtesel-dolce-gabbanas-animalier-bicycle)

In an unexpected departure from the runway, [Dolce](https://www.trendhunter.com/trends/stabilo-boss) and Gabbana has released a more fashionable way to get around town. The fashion house, known for its sexy Italian aesthetic, has released a high fashion bike, tailored to its female customer base.

With an adjusted dress-friendly design, and sleek mesh basket, this bike combines both functionality and style. The dress-friendly mounting design and leopard-print of the two-wheeler incorporates the fashion-conscious nature of the brand. Though the price of the bike has not yet been officially revealed, customers can predict that the stylish bikes may come at a lust-worthy cost as well.

Keeping in line with the exclusivity of the Dolce and Gabbana brand, the bike will be on [limited release](https://www.trendhunter.com/trends/twospeed-folding-bike), selling in [select boutiques](https://www.trendhunter.com/trends/luxury-boutique) this summer in Florence, Milan, and Rome. If biking wasn't already cool, this style-conscious bike is sure to bring some fashion-forward energy to the cycling industry.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 67% | Activity: 85% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Luxury Biking:** There's an opportunity for established fashion brands to disrupt traditional biking accessories and clothing with stylish and high-end options.
- **Fashionable Transportation:** There's an opportunity for fashion houses and luxury brands to create stylish modes of transportation that appeal to their existing customer base.
- **High-end Sustainability:** There's an opportunity for high-end designers to incorporate sustainability into their product lines in order to appeal to conscious consumers and provide a new point of differentiation.

### Industries Being Reshaped

- **Fashion:** The fashion industry can capitalize on this trend by introducing more stylish and functional biking gear and accessories.
- **Transportation:** The transportation industry can collaborate with fashion brands to create more stylish and sustainable options for consumers.
- **Luxury Goods:** Luxury brands can disrupt traditional biking industry by creating high-end, fashionable and sustainable transportation options for consumers.

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