# Alcohol-Free Functional Mushroom Beers High & Dry Lager is Gluten-Free, Vegan and Has a 0.4% ABV By Michael Hemsworth | Published 2025-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-dry-lager References: [retailtimes](https://retailtimes.co.uk/high-dry-functional-lager-launched-in-uk/) & [instagram](https://www.instagram.com/highanddrybeer/)  The [High & Dry](https://www.trendhunter.com/trends/high-ground-elixirs) lager is a different kind of beer making its way to the UK market that responds to increasing calls for [low and no-alcohol options](https://www.trendhunter.com/trends/hopkind), but also functional foods and drinks. The beer is brewed with British malted barley with Czech saaz hops that give it citrus notes of lime, tangerine and lemongrass, while featuring a 0.4% ABV. The beer is vegan-friendly, gluten-free and also crafted with [lion's mane and cordyceps mushrooms](https://www.trendhunter.com/trends/milonga-yerba-mate) to give it functional properties. Founder Lou Church spoke on the High & Dry lager saying, "High & Dry, our debut functional lager, came from wanting a drink that reflects how people actually live now. We’re all trying to find a bit more balance without being overwhelmed by information, and to make better choices without losing the joy in things. For me, that meant brewing a proper lager that happens to be functional — not the other way around." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 62% | Activity: 82% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beverage Innovations:** Driven by consumer demands for sober-curious living, the rise of alcohol-free beverages is fostering innovation in flavor profiles and health benefits. - **Functional Foods and Beverages:** Aiming to merge nutrition with indulgence, the trend of incorporating functional ingredients like mushrooms in everyday foods is expanding rapidly. - **Gluten-free and Vegan Product Expansion:** With dietary preferences evolving, the demand for products that cater to both gluten-free and vegan consumers is propelling new market opportunities. ### Who This Affects Most - **Alcohol-free Beverage Industry:** A shift towards healthier lifestyles is revitalizing the beverage sector by emphasizing non-alcoholic options that do not compromise on taste or quality. - **Mushroom Supplement Industry:** The booming interest in adaptogenic fungi like lion's mane and cordyceps is creating a fusion of nutrition and convenience, spurring growth in diverse product applications. - **Plant-based Food Industry:** As sustainability and health concerns gain traction, plant-based innovations are infiltrating traditional food and beverage markets with alternatives like vegan-friendly lagers. ## Related on Trend Hunter - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Functional Alcohol-Free Margaritas](https://www.trendhunter.com/trends/haute-margarita.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Refined Alcohol-Free Beer Ranges](https://www.trendhunter.com/trends/mash-gang.md) - [Japanese-Style Dry Lagers](https://www.trendhunter.com/trends/japanesestyle-dry-lager.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md)