# 420 Puzzle Toys High Concepts' The High Ball is an Electronic Game "for the Seriously Baked" By Laura McQuarrie | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-concepts References: [prnewswire](https://www.prnewswire.com/news-releases/in-time-for-420-the-high-ball-is-a-new-game-for-the-high-the-really-high-and-the-high-minded-300833983.html) & [kickstarter](https://www.kickstarter.com/projects/highball/high-ball-an-electronic-game-for-the-seriously-bak?ref=537586&token=84d5f7b7) High Concepts is a start-up that creates toys and games specifically for people who are high. The first product from High Concepts is being introduced on [Kickstarter](https://www.trendhunter.com/trends/kulbutoo) as The High Ball, which does away with complicated settings, button combos and small screens. Instead, the [electronic toy](https://www.trendhunter.com/trends/rubiks-wowcube) includes colors, music and a gameplay experience that's not based on winning or losing. The High Ball offers two modes, including a [competitive party game](https://www.trendhunter.com/trends/human-controller) that can be accessed through High Mode, as well a second Really High Mode. In the latter mode, players are challenged to put together specific patterns and while they do so, they can enjoy an original track. The game offers rules that are easily followed, plus an intuitive scoring system that's communicated by flashing lights. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Simplified Gaming:** Creating electronic games with uncomplicated settings and intuitive gameplay experiences. - **Targeted Toys:** Developing toys and games specifically designed for a niche audience, such as people who are high. - **Non-competitive Gameplay:** Designing games that focus on the experience rather than winning or losing. ### Where This Applies - **Gaming:** Opportunity for game developers to create electronic games with simplified settings and intuitive gameplay experiences. - **Toy Manufacturing:** Niche market for producing toys and games specifically designed for a targeted audience, such as people who are high. - **Entertainment:** Chance to explore non-competitive gameplay experiences that prioritize the overall experience rather than winning or losing. ## Related on Trend Hunter - [Challenging Sensory Games](https://www.trendhunter.com/trends/quick-pops.md) - [Gamified Silicone Toys](https://www.trendhunter.com/trends/kulbutoo.md) - [Innovative Game Collections](https://www.trendhunter.com/trends/innovative-game-collection.md) - [Casual Mobile Games](https://www.trendhunter.com/trends/flappy-ball.md) - [Dice-Shaped Gaming Consoles](https://www.trendhunter.com/trends/unidice.md) - [Face-to-Face Game Consoles](https://www.trendhunter.com/trends/board.md) - [Hybrid Backyard Games](https://www.trendhunter.com/trends/backyard-game.md) - [Fast-Paced Challenge Games](https://www.trendhunter.com/trends/pop-off.md) - [Digital Marble Tabletop Games](https://www.trendhunter.com/trends/funpop-tabletop-pinball-game.md)