# High-class Hamburgers By Nigel Goodwin | Published 2006-06-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/high-class-hamburgers References: [cnn](http://www.cnn.com/2006/TRAVEL/06/13/fast.food/index.html) Many star chefs are now turning to burgers and fries to make their mark. So forget the foie gras and pass me the chilli sauce. A few examples of this fast food / haute cuisine: David Burke of New York's davidburke & donatella recently launched Burke in the Box at the flagship [Bloomingdale's](https://www.trendhunter.com/trends/monpure-london). A Kobe beef hot dog (US$14) complements fries topped with Asiago cheese and truffle oil (US$4.50). Diners are served on real china. Spanish chef Ferran Adria of El Bulli opened a Madrid-based chain called [Fast Good](https://www.trendhunter.com/trends/startup-fast), featuring burgers made of veal and served with Manchego, Gorgonzola or Tetilla cheese on crusty Galician bread. A New York location is planned for later this year. So screw McD's, I'm going to Bloomingdale's for a cheeseburger. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Gourmet Fast Food:** Opportunity for upscale restaurants to incorporate high-quality ingredients and unique flavors into fast food concepts. - **Celebrity Chef Collaborations:** Chance for renowned chefs to leverage their expertise and reputation by offering signature dishes in popular fast food formats. - **Upscale Fast Food Chains:** Emerging market for fast food chains that focus on gourmet ingredients, elevated presentation, and a more sophisticated dining experience. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants can capitalize on the growing demand for gourmet fast food and celebrity chef collaborations to attract a wider customer base. - **Food Packaging Industry:** Opportunity for food packaging companies to provide high-quality packaging solutions that enhance the upscale dining experience of gourmet fast food. - **Hospitality Industry:** Hotels and resorts can partner with celebrity chefs or open their own upscale fast food chains to provide a unique dining experience for their guests. ## Related on Trend Hunter - [Movie-Inspired Beef Burgers](https://www.trendhunter.com/trends/yes-chef.md) - [Champagne-Paired Burger Tours](https://www.trendhunter.com/trends/burger-tour.md) - [Elevated Truffle Burgers](https://www.trendhunter.com/trends/tycoon-burger.md) - [Tangy Truffle Honey Burgers](https://www.trendhunter.com/trends/the-seor-frenchie.md) - [Americanized Australian Burger Chains](https://www.trendhunter.com/trends/hello-harry.md) - [Smoked Gouda Burger Meals](https://www.trendhunter.com/trends/bougie-burger.md) - [Gold Leaf-Topped Sliders](https://www.trendhunter.com/trends/rich-n-famous.md) - [Chef-Backed Premium Burgers](https://www.trendhunter.com/trends/wagyu-burger.md) - [French Fry Restaurant Concepts](https://www.trendhunter.com/trends/fifis-fry-co.md)