# Nitro-Infused Cream Cold Brews High Brew Uses In-Can Nitro Tech to Create New Sweet Cream Variety By Niko Pajkovic | Published 2022-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/high-brew-1 References: [highbrewcoffee](https://www.highbrewcoffee.com/products/nitro-sweet-cream) & [highbrewcoffee](https://www.highbrewcoffee.com/)  High Brew Coffee, an Austin-based company specializing in natural canned coffee, has announced that it will be expanding its RTD offerings with the launch of [Sweet Cream](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream) Nitro Cold Brew. The new beverage sees the brand continuing to innovate in the [nitrogenated cold brew category](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte) -- a trending product area that High Brew is playing a role in pioneering. Same as with its other canned offerings, the new Sweet Cream Nitro Cold Brew utilizes High Brew's proprietary in-can widget technology, which works to inject its beverages with nitrogen at the point of consumption. As a result, High brew drinks get to enjoy the smaller carbonation delivered by nitrogen, which leads to a [creamier and frothier taste experience](https://www.trendhunter.com/trends/aerocano). Similar to High Brew's other products, Sweet Cream Nitro Cold Brew is made from 100% Arabica, direct-trade beans. Image Credit: High Brew ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Nitro Cold Brews:** The innovative use of in-can nitro technology is opening up new flavor opportunities and enhanced taste experiences for cold brew coffee. - **Canned Coffee:** The growing popularity of canned coffee is creating new markets and distribution channels for coffee producers to explore. - **Direct-trade Beans:** More coffee brands are focusing on ethical and direct-trade sourcing, creating opportunities for increased transparency and consumer engagement. ### Who This Affects Most - **Beverage Manufacturing:** In-can nitro infusion technology offers beverage manufacturers the potential to create unique, premium products with added value for consumers. - **Retail:** Canned coffee and nitro-infused cold brews present opportunities for retailers to expand their offerings and tap into new and emerging markets. - **Ethical/sustainable Sourcing:** Increasing consumer demand for direct-trade and environmentally responsible coffee production methods is driving opportunities for businesses to differentiate themselves and build more robust supply chains. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Premixed Cold Brew Coffees](https://www.trendhunter.com/trends/creamy-cold-brew.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Caramel Cream Cold Brews](https://www.trendhunter.com/trends/cinnamon-caramel-cream-nitro-cold-brew.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Honey-Sweetened Cold Brews](https://www.trendhunter.com/trends/honey-sweetened-cold-brews.md)