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# Neon-Notched Cubes
The High Blocks by Rona Binay are Inspired by High-Wire Walker Philippe Petit

By Meghan Young | Published 2013-01-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/high-blocks
References: [design-milk](http://design-milk.com/high-blocks-visual-cubes-by-rona-binay/) & [ronapple.tumblr](http://ronapple.tumblr.com/)

The High Blocks is a sophisticated set of [toy cubes](https://www.trendhunter.com/trends/playcube) that will appeal to adults in terms of inspiration and delight children in regards to design. Comprised of 18 [oversized wooden blocks](https://www.trendhunter.com/trends/berto-hidden-secrets), each of which have been notched with differing patterns of lines, the High Blocks can be arranged in various ways depending on what the user desires, creating a [visual connection](https://www.trendhunter.com/trends/the-triennale-museum).

Designed by Rona Binay, a designer born in Turkey and based in Brooklyn, New York, the High Blocks were inspired by famed high-wire walker, Philippe Petit. Channeling the balance and risks in life, Binay observes, "This dichotomy brings the childhood and the risks a person has to take during their life together."

The High Blocks were made out of pinewood.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 27% | Activity: 10% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Sophisticated Toy Blocks:** The use of high-quality materials and sophisticated design elements in children's toys offers an opportunity for disruption in the toy industry.
- **Notched Patterns:** The application of notched patterns in product design can add a unique and visually appealing element, disrupting traditional product aesthetics.
- **Inspired by Famous Figures:** Taking inspiration from famous or iconic figures in design can create a unique and compelling product, disrupting traditional design concepts.

### Where This Applies

- **Toy Industry:** The use of sophisticated materials and design elements in children's toys offers an opportunity for innovation within the toy industry.
- **Product Design:** The use of notched patterns as a design element can disrupt traditional product aesthetics in various industries.
- **Design and Inspiration:** Taking inspiration from famous or iconic figures in design, as done with the High Blocks, can create unique and compelling products within various design industries.

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