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# Digital E-Commerce Concierges
High Alpha Has Launched 'HumanKind' For Online Retailers

By Niko Pajkovic | Published 2021-09-29 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/high-alpha
References: [businesswire](https://www.businesswire.com/news/home/20210928005023/en/High-Alpha-Launches-Humankind-a-Digital-Concierge-Platform-That-Elevates-and-Scales-the-Customer-Experience-for-E-Commerce-Brands) & [gethumankind](https://www.gethumankind.com/)

[High Alpha](https://www.trendhunter.com/trends/solventless-extraction), an Indianapolis-based studio specializing in B2B SaaS technology, has announced the launch of 'HumanKind,' a digital concierge platform designed to help e-commerce companies connect their product experts with online customers.

The 'HumanKind' platform utilizes a fully scalable, one-to-one conversation structure via SMS, making it an incredibly intuitive tool for both retailers and shoppers. The idea behind the new platform came from the company's recognition that innovations in [customer experience](https://www.trendhunter.com/trends/aipowered-customer-experience) have not been on par with the explosive growth of e-commerce. “We want to put the customer back into the center of the experience and foster what we call ‘human commerce’, or H-Commerce," said David Weissman, High Alpha's Founder and CEO.

One of the ways the new platform is making the [e-commerce shopping experience](https://www.trendhunter.com/trends/aipowered-shopping-platform) more human is by providing shoppers with hand-selected recommendations from actual experts, as well as creating bespoke landing pages for individual customers.

Image Credit: HumanKind

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 57% | Activity: 82% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Digital Concierge Platforms:** The rise of digital concierge platforms like HumanKind presents opportunities for new and innovative ways of providing personalized customer experiences in the e-commerce industry.
- **One-to-one Conversations Via SMS:** The utilization of one-to-one conversation structures via SMS in digital concierge platforms like HumanKind enables convenience for retailers and shoppers, opening up opportunities for easy communication between the two parties.
- **H-commerce:** H-Commerce, or Human Commerce, brings the customer back into the center of the shopping experience, and presents opportunities for e-commerce businesses to provide more personalized and tailored experiences, thus creating more loyal customers.

### Who This Affects Most

- **E-commerce:** HumanKind is disrupting the e-commerce industry by providing personalization through human expertise and the convenience of one-to-one conversation via SMS.
- **Customer Service:** The e-commerce industry is reinventing customer service through the use of digital concierge platforms like HumanKind, which presents a new, innovative way for businesses to connect with their customers in a more personalized way.
- **B2B Saas Technology:** The launch of HumanKind by High Alpha highlights the trend of B2B SaaS technology companies creating solutions for businesses to improve customer experiences and bringing innovative solutions to the market.

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- [AI Commerce Platforms](https://www.trendhunter.com/trends/imerchai.md)
- [Digital Sales Representatives](https://www.trendhunter.com/trends/eyekandy-sales-ambassador.md)
- [Intelligent AI Companions](https://www.trendhunter.com/trends/humanion.md)
- [Conversational E-Commerce Features](https://www.trendhunter.com/trends/attentive.md)
- [AI Commerce Assistants](https://www.trendhunter.com/trends/ai-commerce-assistant.md)
- [AI-Powered Shopping Companions](https://www.trendhunter.com/trends/ai-powered-shopping-companions.md)
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- [Emotionally Intelligent Retailer Platforms](https://www.trendhunter.com/trends/artificial-intelligence-platform.md)