# Plant-Based Pie Products These New Higgidy Products Come in Two Options By Michael Hemsworth | Published 2022-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/higgidy-products References: [foodbev](https://www.foodbev.com/news/higgidy-launches-range-of-new-veggie-and-vegan-products/) & [higgidy](https://www.higgidy.co.uk)  These new Higgidy products are being launched by the UK-based brand to provide consumers with some vegan-friendly, plant-based options to enjoy. The products include the new Little Vegan Quiche Petit Pods & Courgette and the Roasted Chickpea Masala Vegan Pie, which are both characterized by their plant-based recipes. The products are perfect for consumers to choose when seeking out an easy way to enjoy a satisfying yet meat-free meal any day of the week. The new Higgidy products are being launched at [Sainsbury's](https://www.trendhunter.com/trends/new-higgidy-products) and [Waitrose](https://www.trendhunter.com/trends/higgidy-quiche) locations starting in April where they'll be priced between £2.40 and £4.40 each. The products speak to the increasing demand for quick, easy and delicious [plant-based fare](https://www.trendhunter.com/trends/walls-pastry-vegan-range) as consumers seek out additional ways to ditch meat. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 23% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Convenience Foods:** The trend towards convenient, plant-based food options continues to grow, providing opportunities for companies to develop new meat-free products for time-pressed consumers. - **Vegan Ready Meals:** In response to the rising demand for vegan meal options, the vegan ready meal industry is set to increase and companies need to innovate and offer a variety of wholesome options for consumers that are nutritious and flavorful. - **Protein Alternatives:** With the increasing demand for plant-based protein alternatives, there is an opportunity for companies to create new and innovative protein sources from vegetables and grains that appeal to both vegans and meat eaters. ### Where This Applies - **Food Retail:** Food retailers can explore the trend of plant-based convenience foods and vegan ready meals to offer their consumers more variety and healthier meal options. - **Food Production:** The trend of plant-based convenience foods and protein alternatives presents a disruptive innovation opportunity for food production companies to develop new and exciting meat-free products. - **Packaging Industry:** As demand for plant-based convenience foods increases, there is an opportunity for packaging companies to innovate new eco-friendly and sustainable packaging solutions for these products. ## Related on Trend Hunter - [Warming Winter Snack Ranges](https://www.trendhunter.com/trends/new-higgidy-products.md) - [Savory Regenerative Flour Pies](https://www.trendhunter.com/trends/higgidy-pies.md) - [Ready-to-Eat Springtime Quiches](https://www.trendhunter.com/trends/higgidy-quiche.md) - [Masala-Infused Chickpea Pies](https://www.trendhunter.com/trends/chickpea-vegan-pie.md) - [Savory Prepackaged Pie Slices](https://www.trendhunter.com/trends/higgidy-slices.md) - [Ready-to-Bake Frozen Pies](https://www.trendhunter.com/trends/higgidy-frozen-range.md) - [Savory Fermented Vegetable Pies](https://www.trendhunter.com/trends/plantbased-pie.md) - [Comforting Plant-Based Pork Pies](https://www.trendhunter.com/trends/porkless-pies.md) - [Savory Cold Weather Pies](https://www.trendhunter.com/trends/pukka-product.md)