# Ready-to-Bake Frozen Pies The Higgidy Frozen Range is Launching in Partnership with Waitrose By Michael Hemsworth | Published 2023-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/higgidy-frozen-range References: [foodbev](https://www.foodbev.com/news/higgidy-expands-portfolio-with-frozen-range/) & [higgidy](https://www.higgidy.co.uk)  The [Higgidy](https://www.trendhunter.com/trends/higgidy-quiche) frozen range has been created by the UK-based pastry brand in partnership with [Waitrose](https://www.trendhunter.com/trends/new-higgidy-products) as a series of baked goods that are ready to be tossed in the oven for a freshly baked final product. The product range comes with four SKUs in total including twin packs of the Roasted Red Pepper & Basil Quiches, Chicken & Creamy Leak Pies, British Steak Pies and Roasted Butternut Squash & Feta. The products can be freshly baed in the oven or an air fryer in 30 to 35-minutes and are arriving exclusively at Waitrose locations in the UK starting on September 18, 2023 priced between £5 and £5.95. CEO Rachel Kelley commented on the Higgidy frozen range saying, "We wanted to offer our customers a convenient way to have Higgidy on hand whenever they need us, launching a new frozen range is a great way to do this. We are proud to partner with Waitrose to bring these products to market and are looking forward to introducing our popular pies and quiches to a wider audience.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 10% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-bake Frozen Pies:** The Higgidy frozen range offers convenient, ready-to-bake pies and quiches that can be freshly baked in the oven or an air fryer. - **Partnerships with Retailers:** The partnership between Higgidy and Waitrose allows for the expansion of the frozen product range, reaching a wider audience. - **Convenience Foods:** The Higgidy frozen range provides time-saving options for consumers who want delicious baked goods without the hassle of making them from scratch. ### Where This Applies - **Frozen Food Industry:** The Higgidy frozen range taps into the growing market for convenient and ready-to-bake frozen foods. - **Retail Industry:** Retailers like Waitrose benefit from partnerships with brands like Higgidy to offer innovative and unique products to their customers. - **Food Manufacturing Industry:** The Higgidy frozen range presents an opportunity for food manufacturers to expand their product offerings and meet the demand for convenient, ready-to-bake options. ## Related on Trend Hunter - [Warming Winter Snack Ranges](https://www.trendhunter.com/trends/new-higgidy-products.md) - [Ready-to-Eat Springtime Quiches](https://www.trendhunter.com/trends/higgidy-quiche.md) - [Savory Regenerative Flour Pies](https://www.trendhunter.com/trends/higgidy-pies.md) - [Plant-Based Pie Products](https://www.trendhunter.com/trends/higgidy-products.md) - [Savory Prepackaged Pie Slices](https://www.trendhunter.com/trends/higgidy-slices.md) - [Frozen Family-Friendly Pies](https://www.trendhunter.com/trends/pukka-pies-family-favourite.md) - [Ready-to-Snack Pastry Rolls](https://www.trendhunter.com/trends/higgidy-rolls.md) - [Savory Pop-Up Pie Shops](https://www.trendhunter.com/trends/pop-up-pie-shop.md) - [Savory Seasonal Snack Products](https://www.trendhunter.com/trends/higgidy-merry-moreish.md)