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# Savory In-Flight Pastries
Higgidy and British Airways Partnered for In-Flight Snacks

By Michael Hemsworth | Published 2025-04-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/higgidy-and-british-airways
References: [grocerytrader](https://grocerytrader.co.uk/higgidy-to-take-off-with-british-airways-this-summer/) & [higgidy](https://www.higgidy.co.uk)

![Savory In-Flight Pastries](https://cdn.trendhunterstatic.com/thumbs/566/higgidy-and-british-airways.jpeg)

[Higgidy](https://www.trendhunter.com/trends/higgidy-mature-cheddar-sweet-chilli-dinky-rolls) and British Airways have announced a new partnership that will support travelers with a series of savory pastries to try out on their next flight. The announcement features the Higgidy Jumbo Rolls in Cheddar & Caramlised Onion Chutney and Vegetable Samosa options that will be available onboard flight routes from London Heathrow as well as London Gatwick. The snacks will be offered as the second snack service for [World](https://www.trendhunter.com/trends/adidas-fifa) Traveller and World Traveller Plus passengers, and will feature a 95-gram size that has been created just for the partnership.

Higgidy spoke on the Higgidy and British Airways partnership saying, "We are thrilled that two of our jumbo rolls will be offered as part of [British Airways’](https://www.trendhunter.com/trends/made-for-drink-british-airways) on-board service and that the Higgidy brand will be taking to the skies. We are delighted to serve food of great taste and quality."

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 67% | Activity: 75% | Freshness: 39%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

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