# Food Packaging Refreshes Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance By Amy Duong | Published 2025-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/higgidy-1 References: [higgidy](http://higgidy.co.uk/)  Higgidy receives a new visual identity built on the idea of Bursting with Abundance as it looks to connect with a younger audience while retaining its familiar warmth. Created by Bloom, the refreshed design uses [bold, handcrafted illustrations](https://www.trendhunter.com/trends/the-daily-greek-rebrand) to highlight fresh ingredients and sociable eating. Each pack is treated as a layered recipe, combining fruits, grains, and pastry details, while a clear window ensures the food remains central to the presentation. The update also adds a tab system that calls out qualities such as British sourcing and [free-range eggs](https://www.trendhunter.com/trends/bird-bros-gloriously-golden), bringing clarity alongside vibrancy. Applied consistently across a [wide product range](https://www.trendhunter.com/trends/north-coast-organic), the new identity strengthens recognition while giving the brand a more contemporary presence. The result is packaging that balances expressive design with a grounded commitment to generosity and enjoyment. Image Credit: Higgidy ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 71% | Activity: 63% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bold-illustration Packaging:** The trend of incorporating bold, handcrafted illustrations into packaging offers a new way for brands to visually communicate freshness and sociability. - **Transparent Packaging Styles:** Clear windows in packaging provide an innovative means to keep the product itself central to consumer attention, enhancing trust and appeal. - **Ingredient Transparency:** The emphasis on ingredient transparency through labeling systems, such as those highlighting British sourcing and free-range eggs, caters to increasingly informed consumers. ### Who This Affects Most - **Food Packaging Design:** The food packaging design industry can leverage layered and expressive designs to appeal to both traditional and modern audiences. - **Graphic Design Services:** Graphic design services are becoming crucial in transforming standard packaging into visually appealing, storytelling platforms. - **Eco-conscious Consumer Goods:** The shift towards transparent and ingredient-focused packaging aligns well with the eco-conscious consumer goods sector, which prioritizes authenticity and sustainability. ## Related on Trend Hunter - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Heritage Grocery Packaging](https://www.trendhunter.com/trends/heritageinspired-packaging-redesign.md) - [Foodie-Led Packaging Refreshes](https://www.trendhunter.com/trends/Najma-range.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)