# Colorful Cushioned Lip Glosses Urban Decay is Releasing 18 New Hi-Fi Shine Lip Glosses By Ell Smith | Published 2018-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hifi-shine-lip-glosses References: [teenvogue](https://www.teenvogue.com/story/urban-decay-hi-fine-shine-ultra-cushion-lip-gloss) & [urbandecay](https://www.urbandecay.com/) Urban Decay is known for its highly sought after eye shadow palettes, but more recently the brand has created a buzz with the announcement of its Hi-Fi Shine Ultra Cushion [lip glosses](https://www.trendhunter.com/trends/overglaze-hydrating-lip-gloss). Arriving in 18 different iterations, these glosses promise to offer something to appeal to any consumer's aesthetic. The hues range from deep pinks to [shimmering golds](https://www.trendhunter.com/trends/romnd-glasting-color) and arrive in a variety of finishes, like metallic, holographic, cream, and sheer cream. The [variety of colors and finishes](https://www.trendhunter.com/trends/ultra-glossy-lip) help one seamlessly transition from a day to a night-inspired look and offer something for everyday and more niche wear. To make matters even more convenient, these lippies arrive in a clear tube that's equipped with an easy-to-use applicator brush. Image Credit: Urban Decay ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hi-fi Shine Ultra Cushion Lip Glosses:** Urban Decay's Hi-Fi Shine Ultra Cushion lip glosses create an opportunity for other brands to compete with a similar trendy product. - **18 Lip Gloss Color Variations:** The release of 18 new shades in Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection creates new opportunities for makeup enthusiasts looking for a product with more choices. - **Clear Tube Packaging:** The clear tube packaging of Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection creates an opportunity for other brands to adopt similar see-through designs. ### Industries Being Reshaped - **Cosmetics:** Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection introduces a disruptive innovation in the cosmetics industry with its unique shades and packaging. - **Fashion:** The fashion industry has an opportunity to collaborate with the cosmetic industry to offer matching accessories such as lip glosses with the outfits. - **Consumer Goods:** Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection's introduction of trendy product design can impact the consumer goods market by encouraging innovation and targeted customer outreach. ## Related on Trend Hunter - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Cruelty-Free Gloss Expansions](https://www.trendhunter.com/trends/butter-gloss-bling.md) - [Luxe Plumping Glosses](https://www.trendhunter.com/trends/celestial-lip-gloss.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [High Pigment Lip Glosses](https://www.trendhunter.com/trends/high-pigment-lip-gloss.md) - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md)