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# Minimalist Couple Catalogs
The Hien Le Spring/Summer 2013 Collection Highlights Clean Lines

By Jana Pijak | Published 2012-08-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/hien-le-springsummer-2013
References: [coutequecoute.blogspot](http://www.coutequecoute.blogspot.ca/2012/08/hien-less2013amosfricke.html)

Amos Fricke captures the Hien Le Spring/Summer 2013 collection lookbook. Showcasing both menswear and womenswear styles, this chic catalogue highlights clean lines, pale color hues and soft silhouettes.

An effortlessly elegant couple poses together while dressed in a palette ranging from crisp whites to subtle pastel pinks. This chic and simplistic collection features pale hues that are paired with boldly colored accent pieces. Revealing understated pops of color, garments display an artful execution of dip-dyed paint prints.

The Hien Le Spring/Summer 2013 lookbook embraces the 'less is more' style motto. Models sport garments that are [sleek and impeccably tailored](https://www.trendhunter.com/trends/graphpaper-ss26) while maintaining their sense of youth. Styled by Christian Stemmler, this advertorial covers all the bases including [comfy sportswear looks](https://www.trendhunter.com/trends/nike-x-sacai), urban casuals as well as sophisticated formalwear pieces.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 75% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Pale-color Hues Trend:** There are opportunities to disrupt fashion industry by introducing more collections with clean lines and soft silhouettes that feature pale hues and artful execution of dip-dyed paint prints.
- **Minimalist Fashion Trend:** With more people embracing the motto 'less is more,' there's a chance to create innovative designs that focus on simplistically tailored garments.
- **Personalized Fashion Trend:** Using minimalism as inspiration, businesses can tap into this trend by offering personalized fashion with a sleek and sophisticated style.

### Industries Being Reshaped

- **Fashion Industry:** Minimalist, personalized, and pale-color hues trends can be applied across fashion industry to create innovative clothing lines.
- **Retail Industry:** With minimalist fashion and personalized fashion trends on the rise, the retail industry has an opportunity to expand its offerings and make use of the latest fashion trends.
- **Photography Industry:** Businesses within the photography industry can capitalize on the minimalist fashion trend to simplify their backdrops and capture more attention-grabbing images.

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