# Booze-Concealing Hoodies The Boozie Lets You Party Comfortably by Hiding Alcohol in the Hood By Alyson Wyers | Published 2015-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hiding-alcohol References: [incrediblethings](http://www.incrediblethings.com/food/the-boozie-is-a-hoodie-with-flasks-hidden-in-the-hood/) & [kickstarter](https://www.kickstarter.com/projects/1108904730/the-boozie-the-hoodie-with-a-secret) Perfect for hiding alcohol, this hoodie has two flasks hidden in its hood. Currently seeking backers for its crowdfunding campaign on [Kickstarter](https://www.trendhunter.com/trends/nomade-58), the Boozie is just the latest fashion statement for people who need to hide the fact that they're drinking (or just want to keep their hands free). Created by G & P Outfittings Inc., the hoodie is not only great at hiding alcohol, but also lets you drink in comfort as the [drawstrings act as straws](https://www.trendhunter.com/trends/schneaky-espresso-martini). Described as a "covert drinking apparatus," the zip-up sweatshirt is available in unassuming colors such as black, gray, navy blue and white. The unisex apparel also comes in a range of sizes from small to extra extra large. The size of the flasks likely doesn't change if you go up a size though. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Booze-concealing Fashion:** Disruptive innovation opportunity: Create a range of clothing items that can discreetly hide alcohol, appealing to partygoers who want to drink in comfort without drawing attention to themselves. - **Covert Drinking Accessories:** Disruptive innovation opportunity: Design accessories that allow people to discreetly consume alcohol, such as hoodies with hidden flasks, attracting customers who want to enjoy drinks without the need for traditional barware. - **Functional Fashion Statements:** Disruptive innovation opportunity: Develop stylish garments that serve a practical purpose, like hoodies with built-in straws, targeting consumers who value convenience and multitasking in their clothing choices. ### Where This Applies - **Fashion Apparel:** Disruptive innovation opportunity: Collaborate with fashion brands to incorporate discreet alcohol storage and consumption features into their clothing items, tapping into the market of fashion-conscious consumers who also enjoy drinking. - **Accessories:** Disruptive innovation opportunity: Introduce a line of covert drinking accessories, such as innovative flasks or straws, appealing to individuals who want to enjoy their drinks discreetly in various settings. - **Crowdfunding Platforms:** Disruptive innovation opportunity: Create a specialized crowdfunding platform catering specifically to the development and launch of innovative products like Booze-Concealing Hoodies, enabling creators to target niche markets effectively. ## Related on Trend Hunter - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Festive Cartoon Drink Holders](https://www.trendhunter.com/trends/puffin-x-peanuts-christmas-hoodie.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [College-Targeted Drink Essentials](https://www.trendhunter.com/trends/discreet-drink-covers.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Wearable Weighted Blanket Designs](https://www.trendhunter.com/trends/the-weighted-hoodie.md) - [Beer-Proof Ponchos](https://www.trendhunter.com/trends/pint-cho.md)