# Scavenger Hunt Subscription Campaigns Find the Hidden Treasure Chest First to Get Dodo Magazine By Gil Cohen | Published 2013-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-treasure-chest References: [popupcity.net](http://popupcity.net/2013/03/follow-the-map-to-find-the-exclusive-single-copy-of-dodo-magazine) & [dodomagazine](http://www.dodomagazine.com/) For the first and only issue ever made of Dodo Magazine, curious readers will have to get their hands on the map and [go on a hunt](https://www.trendhunter.com/trends/chipotle-8) to find the hidden treasure chest before anyone else does. With only one copy out there, this is an extremely exclusive magazine, jam-packed with intriguing information about things about how to survive a dinosaur attack, walking plant seeds, the secret of the pyramids and much more. Clearly this is a magazine for the highly adventurous, those who are willing to go on a lengthy journey, race against the clock, to find this coveted magazine. Calling itself "the magazine that is a treehouse," Dodo Magazine's hidden treasure chest campaign sets it apart from [other print mediums](https://www.trendhunter.com/trends/the-outside-book). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Marketing:** Creating unique experiences through scavenger hunt subscription campaigns can create a shared experience among consumers and increase brand loyalty. - **Limited Edition Marketing:** Offering limited edition, exclusive products or experiences can create hype and demand among consumers, ultimately driving sales. - **Gamification:** Incorporating game-like elements such as treasure hunts can increase engagement and interest from audiences, leading to higher participation rates. ### Sectors Adopting This - **Publishing:** Publishers can utilize scavenger hunt subscription campaigns to create excitement and exclusivity around their publications, potentially increasing readership and revenue. - **Marketing and Advertising:** Marketing and advertising agencies can use scavenger hunt campaigns to help clients launch new products, services, or campaigns by creating buzz and excitement around the launch. - **Retail:** Retailers can use scavenger hunt campaigns to drive foot traffic and sales to brick-and-mortar locations, by creating fun, interactive experiences for their customers. ## Related on Trend Hunter - [Multimedia Treasure Hunts](https://www.trendhunter.com/trends/madoks-interactive-treasure-hunt.md) - [Adventure Subscription Packages](https://www.trendhunter.com/trends/curious-correspondence.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Dinosaur Fossil-Themed Bong Designs](https://www.trendhunter.com/trends/dinosaur-fossil.md) - [Mixed-Reality Treasure Hunts](https://www.trendhunter.com/trends/mixed-reality-treasure-hunt.md)