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# Hidden Coffee Cup Cameras
The 'SpyCup' Turns an iPhone into a Hidden Spy Camera

By Michael Hemsworth | Published 2015-12-11 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-spy-camera
References: [odditymall](http://odditymall.com/spy-cup) & [kickstarter](https://www.kickstarter.com/projects/spycup/spycup-turns-your-iphone-into-a-hidden-camera)

Whether for insurance purposes or to catch someone doing something they shouldn't be, the 'SpyCup' is a piece of equipment that will easily transform your [iPhone](https://www.trendhunter.com/trends/sectock-privacy-phone-case) into a hidden spy camera quickly and easily. Working with a one-way mirrored glass top portion, the 'SpyCup' incorporates your [smartphone into the design](https://www.trendhunter.com/trends/domono-smart-camera) and enables you to snap photos via the included trigger.

Ideal for journalists, those looking to catch a cheating partner or even for those times you've been stopped by the police, the 'SpyCup' is the ultimate way to own a hidden spy camera without actually owning one.

The sleek design of the 'SpyCup' will never give away that it's a hidden spy camera, unless it's opened to reveal the smartphone inside, so keep it away from unwanted hands.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 82% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Why This Trend Is Growing

- **Hidden Spy Cameras:** The trend of incorporating smartphones into hidden spy camera designs creates opportunities for discreet surveillance and covert recordings for various purposes.
- **Smartphone Accessories:** The trend of developing smartphone accessories that enhance functionality by transforming devices into hidden spy cameras opens up new opportunities for manufacturers and tech innovators.
- **Covert Surveillance:** The trend of using hidden spy cameras for surveillance purposes provides opportunities for businesses in the security and private investigation industries to offer discreet and effective surveillance solutions.

### Industries Being Reshaped

- **Journalism:** The journalism industry can leverage hidden spy cameras to capture footage discreetly and enhance investigative reporting.
- **Consumer Electronics:** The consumer electronics industry can tap into the market demand for smartphone accessories that function as hidden spy cameras, providing innovative and versatile options for tech enthusiasts.
- **Security Services:** The security services industry can leverage hidden spy cameras to offer discreet surveillance solutions for businesses and individuals in need of enhanced security measures.

## Related on Trend Hunter

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