# Scavenger Hunt Publicity Stunts Patrons Search for Hidden Money in MK Art Gallery By Gil Cohen | Published 2013-02-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-money References: [odditycentral](http://www.odditycentral.com/news/artist-hides-12600-check-in-art-gallery-to-raise-public-interest.html) & [mkgallery.org](http://www.mkgallery.org/) While the Mitlon Keynes Art Gallery attendants had no idea what was about to happen, artist Tomas Georgeson from Buckinghamshire, England, decided to increase the flow of traffic to his exhibition by teasing people with hidden money. The [publicity stunt](https://www.trendhunter.com/trends/mwcurated) has clearly worked, with plenty of curious patrons searching through every inch of the gallery in hopes of finding the £8,000 check, approximately $12,600 US. The artist explains that his goal was to "[get people through the door](https://www.trendhunter.com/trends/hiders-keepers) and change the mood of the place," and he also managed to increase the gallery's publicity. Some visitors are not even interested in looking at the art, but whatever the finder does with the hidden money, it becomes part of the artist's project. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Interactive Art Installations:** More artists are exploring interactive art installations to increase engagement and interest in their exhibits. - **Scavenger Hunt Marketing:** Companies are utilizing scavenger hunts as a marketing tactic to increase foot traffic and engagement. - **Experiential Marketing:** Experiential marketing through interactive and immersive experiences is gaining popularity among brands. ### Where This Applies - **Art Galleries:** Art galleries can utilize scavenger hunt publicity stunts to increase foot traffic and interest in their exhibits. - **Marketing/advertising:** Marketing and advertising agencies can incorporate interactive and experiential marketing experiences to increase brand engagement. - **Event Planning:** Event planners can incorporate scavenger hunt experiences in their events to keep attendees engaged and excited. ## Related on Trend Hunter - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Tree-Integrated Mysterious Art](https://www.trendhunter.com/trends/tree-mural.md) - [Unseen Artist Masterpieces](https://www.trendhunter.com/trends/michelangelos-untold-works.md) - [Inconspicuous Art Galleries](https://www.trendhunter.com/trends/tampa-fresh-foods.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)