# Inspirational Sneaker Soles These Shoes Contain Hidden Messages on the Inside of the Soles By Katherine Pendrill | Published 2015-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-messages References: [bustle](http://www.bustle.com/articles/103310-reebok-x-face-stockholm-have-secrets-to-tell-you-inside-the-soles-of-their-shoes) & [fitness.reebok](http://fitness.reebok.ca/international/FACE-Stockholm-Reebok-Classic/) [Reebok](https://www.trendhunter.com/trends/playstationinspired-sneaker) and [FACE Stockholm](https://www.trendhunter.com/trends/face-dunk) have collaborated on a new collection, which features hidden messages inside the soles of its shoes. Staying active can be challenging and these shoes are designed to give consumers the motivation they need to keep moving. The new collection is part of Reebok's '#BoldFinishes' campaign, which features a series of hidden messages printed on the soles of its shoe models. The messages are inspired by the brilliant founders of FACE Stockholm, Gun Nowak and Martina Arfwidson. While some of the messages are short and sweet, others are inspiring and designed to get one moving. To accompany these sneakers, FACE Stockholm has also released a line of beautiful cosmetics that complement the colors of the shoes. This new collaboration is designed to have you feeling great on the inside and out. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Hidden Message Shoes:** Disruptive innovation opportunity: Develop shoes with hidden messages to motivate and inspire consumers. - **Inspirational Activewear:** Disruptive innovation opportunity: Create activewear with inspiring messages that encourage users to stay active. - **Cosmetic-clothing Collaborations:** Disruptive innovation opportunity: Explore collaborations between cosmetic and clothing brands to provide a holistic experience. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Revolutionize the footwear industry by incorporating hidden messages into shoe designs. - **Activewear:** Disruptive innovation opportunity: Transform the activewear sector by infusing motivational messages into clothing. - **Cosmetics:** Disruptive innovation opportunity: Bridge the gap between cosmetics and fashion by creating cosmetic products that complement clothing collections. ## Related on Trend Hunter - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Expression-Focused Sportswear Capsules](https://www.trendhunter.com/trends/create-what-makes-you.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Thin-Sole Lifestyle Sneakers](https://www.trendhunter.com/trends/street-legacy-u.md) - [Magically Inclined Collab Sneakrs](https://www.trendhunter.com/trends/classic-leather-sneaker-1.md)