# Revealing Latte Infographics This Chart Details the Hidden Ingredients Inside Pumpkin Spice Lattes By M | Published 2015-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-ingredients References: [visual.ly](http://visual.ly/whats-your-pumpkin-latte) & [webpagefx](http://www.webpagefx.com/) WebpageFX put together this interesting read on the hidden ingredients in Pumpkin Spice lattes from a variety of chain cafes including [Starbucks](https://www.trendhunter.com/trends/early-fall-qsr-menus), Tim Horton's and Panera Bread to name a few. This infographic fittingly titled 'What in Your Pumpkin Latte?' lists the ingredients, sugar content and calories found in the beverage varying from place to place. Pumpkin Spice lattes are a popular hot beverage to order exclusively during the month of October as the drink incapsulates popular autumnal flavors. According to the infographic, the Starbucks version contains a high amount of sugar -- up to 39-grams in a 12-ounce Tall beverage. The Tim Horton's version known as the [Pumpkin Pie latte](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte) released in 2014 and has a similar sugar content and 300 calories in the medium size. This chart showcases that the hot seasonal beverage is more of a treat than an everyday drink. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Transparency in Food and Beverage:** Increasing consumer demand for transparent ingredient lists creates an opportunity for food and beverage companies to innovate and provide more detailed information to their customers. - **Health-conscious Consumers:** The trend towards healthier eating and drinking habits creates an opportunity for food and beverage companies to market their products in a more health-conscious way. - **Seasonal Menu Items:** Creating seasonal menu items like the Pumpkin Spice latte can create buzz and generate excitement among customers, driving sales. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can utilize the trend towards transparency to market their products, and create seasonal menu items to drive sales. - **Fast Food and Coffee Chains:** Fast food and coffee chains can appeal to health-conscious consumers by providing healthier alternatives to their traditional menu items. - **Advertising and Marketing:** Advertising and marketing companies can help food and beverage companies communicate the unique qualities and benefits of their products to consumers. ## Related on Trend Hunter - [Autumnal Latte-Flavored Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate-bar.md) - [Pumpkin Spice Beverage Lines](https://www.trendhunter.com/trends/pumpkin-spice-beverage1.md) - [Dog-Friendly Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-latte-for-dogs.md) - [Nutty Oat-Flavored Fall Lattes](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte.md) - [Pumpkin Spice Latte Kits](https://www.trendhunter.com/trends/pumpkin-spice-latte-kit.md) - [Relaxing Autumnal Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-fall-menu.md) - [Ready-to-Pour Cold Pumpkin Lattes](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee.md) - [Seasonal Coffee Shop Menus](https://www.trendhunter.com/trends/tim-hortons-6.md) - [Pumpkin Pie-Flavored Lattes](https://www.trendhunter.com/trends/pumpkin-pie-latte.md)