# Hidden Humidor Assouline's "Havana" By Alex Covert | Published 2007-12-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-humidor-assoulines-havana References: [coolbuzz.org](http://www.coolbuzz.org/entry/hide-your-cigars-in-book-shaped-humidor/) & [assouline](http://www.assouline.com/books/details.php?id_mere=3&idproduct=495) Never judge a book by its cover. This saying is especially true of "Havana," a [fake book](https://www.trendhunter.com/trends/vintageinspired-home-object) that is really a [cigar humidor](https://www.trendhunter.com/trends/commemorative-cigar) on the inside. Made by [Persian publishers, Assouline](https://www.trendhunter.com/trends/marchesi-1824), this humidor is made for the wealthy traveler, complete with a humidity gauge. And why shouldn't it for $999 USD? **Implications** - Assouline's Havana takes a more playful old school approach to security. Instead of burglar alarms, the company has decided to go the old school route showing that protection can be achieved in the simplest of ways. This retro-inspired product shows that even old-school methods has a place in the world and that there's a market for it. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Old-school Security:** Assouline's Havana humidor demonstrates the appeal of retro-inspired security methods. - **Playful Disguise:** The hidden humidor trend showcases the use of unexpected designs to store valuable items. - **Multi-purpose Products:** Assouline's humidor highlights the growing demand for products that serve multiple functions. ### Industries Being Reshaped - **Luxury Goods:** The hidden humidor trend presents an opportunity for luxury brands to create innovative and unique products. - **Home Security:** The use of disguised storage solutions opens up possibilities for the home security industry to explore creative and effective methods. - **Travel Accessories:** The hidden humidor caters to the needs of wealthy travelers, suggesting potential for the travel accessories market to offer luxurious and functional items. ## Related on Trend Hunter - [Storage-Equipped Concrete Ashtrays](https://www.trendhunter.com/trends/vessel-ash.md) - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md) - [City-Inspired Candle Capsules](https://www.trendhunter.com/trends/assouline-1.md) - [High-End Ashtray Designs](https://www.trendhunter.com/trends/ash-blackwood-ashtray.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Retro Ashtray Sets](https://www.trendhunter.com/trends/retro-ashtray.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Design-Conscious Cannabis Ashtrays](https://www.trendhunter.com/trends/standing-ashtray.md) - [Cocktail Smoking Cloches](https://www.trendhunter.com/trends/smoking-cloches.md)