# Concealed Currency Cakes These Hidden Gold Rainbow Cupcakes are a Sweet and Surprising Treat By Susan Keefe | Published 2012-03-15 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-gold-rainbow-cupcakes References: [cupcakestakethecake.blogspot](http://cupcakestakethecake.blogspot.com/2012/03/hidden-gold-inside-st-patricks-day.html) & [confessionsofacookbookqueen](http://www.confessionsofacookbookqueen.com/2012/03/hidden-gold-rainbow-cupcakes/) Blogger Kristan, from the awe-inspiring baking blog 'Confessions of a Cookbook Queen,' crafted these lucky Hidden Gold Rainbow Cupcakes in honor of St. Patrick's Day. These vibrant and delicious petite cakes come with a big sweet surprise: a center of golden candy. By far the most delicious currency you'll ever come across, this inner cluster of shimmering Sixlets takes these confections from ordinary to extraordinary. These sweets started life as nothing more than a [simple batch of vanilla cupcakes](https://www.trendhunter.com/trends/cupcake-kit). Kristan took them from boring to stunning with the careful application of [rainbow-streaked vanilla buttercream](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake), a gold candy center and a fetching pot of gold topper. Their out-of-this-world presentation makes these Hidden Gold Rainbow Cupcakes the perfect accompaniment to any St. Patty's Day shindig. Fun, vibrant and delicious, these wealthy technicolor stunners are the luckiest cupcakes around. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Hidden Treats:** Cakes with a concealed center surprise are becoming a popular trend in the baking industry, inspiring bakers to innovate with new and interesting flavor combinations. - **Rainbow Aesthetics:** The rainbow aesthetic is becoming more popular in confectionery, offering opportunities for companies to create visually appealing sweet treats for events and special occasions. - **Gourmet Cupcakes:** Cupcakes are no longer just for kids, with more gourmet flavor combinations and designs becoming mainstream, creating opportunities for small businesses to thrive in the industry. ### Sectors Adopting This - **Bakery and Confectionery:** The bakery and confectionery industry can take advantage of this trend by experimenting with new and creative designs, offering customization options for customers, and catering to specialized diets such as vegan and gluten-free. - **Event Planning and Catering:** Event planners and caterers can introduce hidden treat options to their menus, offering guests a fun and unique surprise element to their sweet treats. - **Food Tourism:** Cupcake tours, food crawls, and tastings in popular bakery and cake shops can become popular among food enthusiasts interested in trying the latest and greatest gourmet cupcakes and innovative designs. ## Related on Trend Hunter - [Cereal-Infused Cupcake Kits](https://www.trendhunter.com/trends/lucky-charms-cupcake-kit.md) - [Elegant Cake Kits](https://www.trendhunter.com/trends/flourless-dark-chocolate.md) - [Specialty Irish-Themed Donuts](https://www.trendhunter.com/trends/st-patricks-day-donuts.md) - [Golden Patty's Day Donuts](https://www.trendhunter.com/trends/good-as-gold-theme.md) - [Festive Holiday-Themed Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-st-patricks-day.md) - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [St. Patrick's Day-Themed Donuts](https://www.trendhunter.com/trends/lenny-leprechaun-doughnut.md) - [Cryptocurrency-Inspired Snack Cakes](https://www.trendhunter.com/trends/twinkcoin-snack-cakes.md) - [Color-Changing Cupcake Mixes](https://www.trendhunter.com/trends/cupcake-kit.md)