# Jamaican Heritage-Celebrating Series The 'Hidden Gems' Web Series Celebrates Jamaican Excellence By Grace Mahas | Published 2021-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-gems References: [newswire](https://www.newswire.ca/news-releases/complex-canada-partners-with-appleton-estate-jamaica-rum-to-launch-hidden-gems-digital-series-and-multiplatform-campaign-805240352.html) & [complex](https://www.complex.com/pop-culture/filmmaker-charles-officer-explores-his-jamaican-canadian-story-hidden-gems) Complex Canada recently launched a new digital series dubbed 'Hidden Gems' that was produced in partnership with [Appleton Estate® Jamaican Rum](https://www.trendhunter.com/trends/hearts-collection-1998). The new four-part series celebrates Jamaican excellence in Canada by spotlighting some of the country's most established trailblazers and up-in-coming talent in music, style, and visual arts. To kick off the Hidden Gems series, the brand will launch "a 360-degree marketing strategy amplified by Corus' powerful megaphone of assets." The series will also be available on linear TV in a new Complex-branded programming block on Global, [Food Network Canada](https://www.trendhunter.com/trends/baker-baker-and-cadbury), and [National Geographic](https://www.trendhunter.com/trends/jamaican-mango-lime) from September 2 – 5. The series will also be promoted through Complex Canada's social media platforms with static images, episode teasers, and more. Image Credit: CNW Group/Complex Canada ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 8% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Digital Partnership Series:** Opportunity to create digital series that promote up-and-coming talent while partnering with relevant brands. - **360-degree Marketing Strategy:** Opportunity to expand marketing efforts by amplifying outreach through various marketing channels. - **Linear TV Promotion:** Opportunity to leverage traditional media channels like TV for increased brand recognition and credibility. ### Sectors Adopting This - **Beverage Marketing:** Opportunity for beverage brands to partner with creatives to create engaging marketing content and promote relevant causes. - **Entertainment Industry:** Opportunity for media groups to create original programming with partnership opportunities and increased revenue streams. - **Cross-industry Collaborations:** Opportunity for various industries to collaborate on creative marketing campaigns to reach new audiences and drive sales. ## Related on Trend Hunter - [90s Jamaican Rum Collections](https://www.trendhunter.com/trends/hearts-collection-1998.md) - [Limited-Edition Jamaican Rums](https://www.trendhunter.com/trends/Double-Cask.md) - [Travel-Inspired Scotch Series](https://www.trendhunter.com/trends/beyond-speyside.md) - [Caribbean Influencer Events](https://www.trendhunter.com/trends/carnival-oasis-2023.md) - [Laid-Back Barbershop Ad Campaigns](https://www.trendhunter.com/trends/the-shop-lineup.md) - [Caribbean-Inspired Gifting Suites](https://www.trendhunter.com/trends/the-well-connected.md) - [Caribbean Cultural Celebrations](https://www.trendhunter.com/trends/carnival-oasis-2024.md) - [25-Year-Old Jamaican Rums](https://www.trendhunter.com/trends/appleton-estate-1.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md)