# Hidden Campaigns Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing By Ayman | Published 2009-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hidden-campaigns-colgate-surprise References: [coloribus](http://www.coloribus.com/paedia/prints/2009/02/10/282402/) & [colgate](http://www.colgate.com/) [Colgate](https://www.trendhunter.com/trends/bluemarlin) has come up with a very cool and creative ad campaign to promote their brand and remind people to [brush their teeth](https://www.trendhunter.com/trends/smile-school) after eating sweets. The campaign involves putting a stick that looks like a tooth brush inside [ice cream and candy products](https://www.trendhunter.com/trends/toothpaste-flavored-ice-cream). The stick features the Colgate logo and a message that says, “Don’t forget.” The campaign was created by Y&R (Bangkok, Thailand) with executive creative directors Marcus Rebeschini & ShenGuan Tan, creative director Noppadol Utiswannaku, art directors Kijchapon Patiwongphaisarn & Somchok Kunjaethong, and copywriter Chanissara Ngampan. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Creative Ad Campaigns:** Disruptive innovation opportunity: Explore new and unique ways to promote brands and products through creative ad campaigns. - **Branded Product Integration:** Disruptive innovation opportunity: Incorporate branded items or messages into existing products to create a memorable and impactful advertising experience. - **Reminder Marketing:** Disruptive innovation opportunity: Utilize unexpected reminders in consumer goods to reinforce desired behaviors or actions. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Develop innovative advertising strategies and techniques to capture consumers' attention in unique and memorable ways. - **Food and Beverage:** Disruptive innovation opportunity: Explore opportunities for integrating branded items or messages into food and beverage products to create interactive and engaging experiences for consumers. - **Personal Care:** Disruptive innovation opportunity: Incorporate reminder marketing tactics into personal care products to encourage desired habits or behaviors, such as tooth brushing after consuming sweets. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Hong Kong Pop-Up Stations](https://www.trendhunter.com/trends/colgate.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Toothpaste-Flavored Ice Creams](https://www.trendhunter.com/trends/licor-del-polo-junior.md) - [Joyful Oral Care Brands](https://www.trendhunter.com/trends/cocolab.md)